Other Pet Food in Slovakia

PROSPECTS

Specialised and nutritional food attracting many fish owners

Fish food is seeing growing demand for healthier products and food fortified with vitamins/minerals. Specialist food is also gaining popularity, particularly species-specific food, as fish owners seek to optimise the condition of their pets.

Buyers increasingly scrutinising pet food ingredients...

The quality of ingredients will continue to gain importance over the forecast period, with consumers becoming more sophisticated in their demands and willing to pay for extra money for this sophistication by, for example, focussing on nutrition for their pets. Brands containing artificial preservatives or colouring are expected to underperform, as consumers increasingly demand higher-quality and more natural products.

...But will also continue to purchase fresh food to prepare for animals

A significant number of pet owners will continue to make food portions for their pets from scratch, thanks to easily accessible online recipes and user videos. Dishes for birds, fish fodder or simply fresh greenery and vegetables for rabbits and hamsters are, in many cases, used to supplement the specific nutritional needs of their pets.

COMPETITIVE LANDSCAPE

Private label and economy brands struggle due to lack of marketing support

Private label and economy products increasingly have to compete with mid-priced and premium brands, with these offering better quality and balanced nutrition for specific breeds or species. These products also benefit from stronger marketing support, while private label suffers from a lack of advertising and innovation.

Companies will need to target e-commerce sales as distribution channel grows

The competitive environment is expected to become tougher thanks to the growth of e-commerce = sales, which continued to grow at a healthy pace in 2020 thanks to improving services and a wider number of competitors. Alza.

Owners seek fortification for optimum nutrition

The growing health and wellness trend in Slovakia is impacting all types of pet food, with consumers demanding more natural products that offer added value in the form of fortification with minerals, vitamins and natural nutrients. This trend is expected to endure throughout the forecast period.

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