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Learn moreMay 2020
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Fish food is seeing growing demand for healthier products and food fortified with vitamins/minerals. Specialist food is also gaining popularity, particularly species-specific food, as fish owners seek to optimise the condition of their pets.
The quality of ingredients will continue to gain importance over the forecast period, with consumers becoming more sophisticated in their demands and willing to pay for extra money for this sophistication by, for example, focussing on nutrition for their pets. Brands containing artificial preservatives or colouring are expected to underperform, as consumers increasingly demand higher-quality and more natural products.
A significant number of pet owners will continue to make food portions for their pets from scratch, thanks to easily accessible online recipes and user videos. Dishes for birds, fish fodder or simply fresh greenery and vegetables for rabbits and hamsters are, in many cases, used to supplement the specific nutritional needs of their pets.
Private label and economy products increasingly have to compete with mid-priced and premium brands, with these offering better quality and balanced nutrition for specific breeds or species. These products also benefit from stronger marketing support, while private label suffers from a lack of advertising and innovation.
The competitive environment is expected to become tougher thanks to the growth of e-commerce = sales, which continued to grow at a healthy pace in 2020 thanks to improving services and a wider number of competitors. Alza.
The growing health and wellness trend in Slovakia is impacting all types of pet food, with consumers demanding more natural products that offer added value in the form of fortification with minerals, vitamins and natural nutrients. This trend is expected to endure throughout the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Slovakia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Pet Food industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.