Other Pet Food in Slovakia

PROSPECTS

Prepared food gaining favour due to offering convenience

Reptile food is gaining popularity thanks to a stable pet population, with sales also bolstered by the launch of Placek Premium sro’s Repti Planet food. Many reptile owners still feed their pets by cooking or preparing special meals for them or simply feed live animals such as mice and insects.

Specialised and nutritional food attracting many fish owners

Fish food is seeing growing demand for healthier products and food fortified with vitamins/minerals. Specialist food is also gaining popularity, particularly species-specific food, as fish owners seek to optimise the condition of their pets.

Buyers increasingly scrutinising ingredients

The quality of ingredients will continue to gain importance over the forecast period, with consumers increasingly focused on nutrition and becoming more sophisticated in their demands. Brands containing artificial preservatives or colouring are expected to underperform, as consumers increasingly demand higher-quality and more natural products.

COMPETITIVE LANDSCAPE

Owners want to treat their pets, with indulgence trend encouraging innovation

The growing trend towards spoiling pets with various treats is also evident in other pet food. Rising levels of disposable income contributed further to pet humanisation, with owners increasingly willing to indulge their pets with treats and snacks.

Owners seek fortification for optimum nutrition

The growing health and wellness trend in Slovakia is impacting other pet food, with consumers increasingly demanding more natural products that offer added value in the form of fortification with minerals, vitamins or natural nutrients. This trend is expected to endure throughout the forecast period.

Private label and economy brands struggle due to lack of marketing support

Private label and economy products increasingly have to compete with mid-priced and premium brands, with these offering better quality and balanced nutrition for specific breeds or species. These products also benefit from stronger marketing support, while private label suffers from a lack of advertising and innovation.

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