Other Pet Food in the Netherlands

PROSPECTS

Urbanisation reduces the call for birds and fish

The bird and fish populations are predicted to decrease steadily over the forecast period. Urbanisation and lifestyle trends militate against the keeping of ornamental fish and birds.

Many owners limit themselves to one pet

Pet owners more often opt for one bird, one fish or one rabbit when adopting. However, rabbits are group animals which do not like to live alone, and organisations such as Dibevo are therefore working with the National Animal Protection Agency to reverse this trend, in order to make potential adopters aware of this.

Demand for natural food on the rise

As witnessed in the dog and cat food categories, demand for natural, organic and sustainable products is increasing. Manufacturers of pet food such as Vitakraft and Versele-Laga cater to this demand by offering food that is free of sugar, for example, and formulated with prebiotics, vitamins and minerals to cater to other pet owners who wish to provide a natural and healthy diet for their pets.

COMPETITIVE LANDSCAPE

The leading brands in small mammal/reptile food increase their shares

Vitakraft, Supreme and Beaphar remained the leading brands in small mammal/reptile food in 2019. Vitakraft Snacks are popular with pet owners, formulated without sugar, artificial colourings, preservatives and flavour enhancers.

Tetra Animin maintains its lead in fish food

Tetra Werke remained the leading player in fish food in 2019 with its Tetra Animin brand. Its products are widely available via Pet’s Place and Zooplus.

Witte Molen maintains its lead in bird food

Witte Molen remained the leading actor in bird food in 2019, followed by the Vitakraft, Puik, Beaphar and Prestige brands. As in other areas, the premiumisation trend was also visible in bird food.

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