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Learn moreMay 2020
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There have been rising concerns over pet reptiles being abandoned and released into the wild in New Zealand by owners. Consumers can easily purchase exotic reptiles over the internet or in specialist stores and there is a common perception among unaware consumers that they are easier to look after.
Compared to the dynamic growth observed in the dog and cat food industry, other pet food has experienced comparatively slow value growth considering the declining populations of other pets and the challenges of rearing unconventional pets. Volume growth was minimal for other pet food in 2019, which can be attributed to the slowly decreasing other pet population as well as cats and dogs being the most common pets in New Zealand.
Pet superstores and pet shops remain important in terms of distributing other pet food due to their one-stop shopping characteristic. Although covering a wider share of distribution, the supermarkets channel has comparatively limited options within its offer of other pet food and does not necessarily cater to specific dietary requirements of multiple species.
Masterpet Corp has been a leading industry player in other pet food for a considerable time. Although the company shifted its focus away from other pet food in 2019 to input more resources into dog and cat food for favourable profit margins, it still increased its leading value share of other pet food slightly.
As Masterpet Corp steers its focus towards dog and cat food, Topflite Ltd is an increasingly strong competitor with growing presence and distribution in pet superstores and pet shops. Industry sources confirm Topflite as a significant brand in pet food categories other than food for cats and dogs for its premium products.
Prominent players in other pet food such as KayTee Products Inc, Tui Products Ltd and Spectrum Brands Holdings Inc (Tetra) have all experienced decline in their value shares due to decreased distribution and increased competition from incumbents such as Masterpet Corp and Animates Ltd. Sources confirm that rising costs of production and distribution are putting strain on profit margins for leading players which is causing previously popular brands difficulty in competing for the top value shares.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in New Zealand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Other Pet Food industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Other Pet Food in New Zealand market research report includes:
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Why buy this report?
This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.