Other Pet Food in New Zealand

PROSPECTS

Small mammals maintain conservative growth

Small mammals remain one of the most popular first pets among young families, mainly due to their small size and relatively low maintenance. Since they do not consume nearly as much food as other pets like dogs and cats, volume growth is limited and is more dependent on the population of these animals.

Bird food sees minimal growth

As in the previous year, the volume of bird feed sold in New Zealand was increasingly leaning towards poultry feed. However, growth in volume terms is expected to slow down over the forecast period.

COMPETITIVE LANDSCAPE

Masterpet Corp moves focus to larger pets

Masterpet has been a long-time major player in other pet food, accounting for as much as close to half of value sales until recent years. However, other brands in other pet food are expected to continue gaining value share over the forecast period as Masterpet continues shifting its focus to cat and dog food due to their considerably larger profit margins in comparison to other pet food.

New brands increasing their share in other pet food

Numerous smaller brands are starting to make their way into the New Zealand market. British brand Burgess, by Burgess Group PLC, which entered the pet superstore channel back in 2016, continues to grow annually.

Other pet food is still predominantly international

Other than the top two players, Animates and Masterpet Corp, other pet food tends to be quite fragmented. Since there are not many local suppliers, more imported brands are seen on the shelves of pet stores and pet superstores.

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