Other Pet Food in Malaysia

PROSPECTS

Decline of other pets discourages growth of other pet food

Other pet food registered slower growth in 2017 in terms of volume and value as consumers prefer to have cats and dogs instead of birds, fish and small mammals/reptiles. A lack of new product launches and marketing campaigns, such as road shows, contests and price promotions, also resulted in decelerated growth of other pet food in 2017.

Limited distribution dampens growth of other pet food

Limited distribution of other pet food to hypermarkets and supermarkets due to the high listing fee on shelves results in other pet food being sold mainly in pet shops and pet superstores. Consumers may not be aware of the existing brands due to their limited availability and the lack of brand awareness campaigns.

COMPETITIVE LANDSCAPE

Players sustain foothold with extensive product ranges

Leading brands like Ocean Free and Hikari introduce various product ranges for different fish breeds, such as koi, goldfish, red parrot, guppy and arowana. These ranges are increasingly introduced through internet retailing, especially online fashion retailers like Lazada and 11Street.

International players tighten relationships with retailers

International brands like Ocean Free and Hikari are building their reputation by tightening their relationship with grocery retailers, pet shops and pet superstores in order to expand their product coverage to reach all consumers. They are also building relationships with online fashion retailers like Lazada and 11Street.

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