Over the forecast period, key players such as Qian Hu Aquarium & Pets and KW Aquatic Supplies are expected to invest more heavily in online advertisements and promotions to raise awareness of their product portfolios. These promotions and advertisements will support e-commerce sales through platforms such as Lazada and Shopee, which have a wide consumer base, helping increase brand visibility.
Demand for fish and therefore fish food will stagnate, especially as price consciousness remains high. Although new product launches are unlikely, fish food players (Qian Hu Aquarium & Pets (M) Sdn Bhd, Kamihata Fish Ind Ltd and more) are expected to offer frequent price promotions, including extensive small pack sizes (100g, 150g, 200g) at various prices points, to encourage sales.
Over the forecast period, economic uncertainty and busy lifestyles will discourage local consumers from keeping other pets as purchasing power declines. Living in urban high-rise properties is incompatible with maintaining pet birds.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.See All of Our Definitions
This report originates from Passport, our Other Pet Food research and analysis database.
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