Other Pet Food in Malaysia

PROSPECTS

Hectic modern life reduces interest in other pets

Pet owners, especially from younger generations, generally prefer dogs or cats to other pets. Dogs and pets are increasingly perceived as companions, with the pet humanisation trend continuing to remain fairly undeveloped for other pets such as fish, birds, small mammals and reptiles.

Exotic interior design trend helps offset falling interest in fish

The cost of keeping fish is higher than owning a cat or a dog, which is one reason many pet owners prefer a feline or canine companion. Fish also require high maintenance and start-up costs such as water care products, filters, glass tanks, heating and lighting, while fish are unlikely to benefit from the ongoing pet humanisation trend.

High listing fees in modern retailers limit distribution

The availability of other pet food remains limited in hypermarkets and supermarkets due to these channels’ high listing fees. Consequently, other pet food is mostly sold in pet shops and pet superstores, thus further hindering awareness of these products.

COMPETITIVE LANDSCAPE

Innovative specialist food ranges and expanded distribution help attract owners

Leading brands such as Ocean Free and Hikari offer wide product ranges for different fish breeds, such as koi, goldfish, red parrot, guppy and arowana. These ranges are increasingly gaining a strong presence online, especially via marketplaces such as Lazada and 11Street.

New launches help domestic companies compete with international players

Competition from domestic players continues to intensify. For example, Qian Hu Aquarium & Pets leads other pet food sales by ensuring strong distribution via most pet shops and pet superstores.

Arowana fish food could be an emerging niche

Although new product development is likely to be limited over the forecast period, some specialist launches are likely within fish food. For example, Kamihata Fish does not yet sell arowana fish food, but is likely to introduce such food over the forecast period in order to expand its product range and compete with domestic players.

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