Other Pet Food in Mexico

PROSPECTS

Other pet population rises as small mammals in particular are cheap and easy to look after

Small mammals and birds are attractive options for two main consumer segments, children and elderly people, due to this type of pet needing relatively less care than dogs or cats. They also offer greater interaction with their owners, which is not possible with fish and some reptiles.

Food for small mammals continues to see the greatest demand, with premium and functional food growing

Mammals such as guinea pigs and ferrets are becoming more popular purchases from pet shops and pet superstores, while birds and fish are losing popularity. Small mammals suit smaller households and there are many species that are attractive to children as well as adults.

Pet specialist retailers continue to dominate as they offer product expertise and pet care advice

The distribution of other pet food products saw no significant changes in 2019. Pet shops and pet superstores remain the main channels, but owners of other pets also shop in hypermarkets and veterinary clinics.

COMPETITIVE LANDSCAPE

Grupo Acario Lomas continues to lead small category with Wardley, Hartz and Tetra brands

Although the other pet food category has been showing a positive trend in recent years, it is still a small category that has not attracted as many new brands or competitors as dog or cat food categories have.

Domestic companies use expertise to develop high-quality other pet food

There are several domestic companies which have transferred their knowledge of manufacturing products for breeding or livestock over to developing other pet food for birds, small mammals and reptiles. The expansion of pet superstores and the growing trend towards online retailers have benefited these companies by increasing their brand awareness along with their availability and distribution across the country.

Promotional strategies remain limited within other pet food

Advertising campaigns and publicity in mass and social media are important ways to attract more consumers to pet care products. Marketing campaigns can greatly influence consumers’ purchasing decisions and they are among the most powerful strategies that leading dog and cat food brands use to boost sales.

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