Other Pet Food in Mexico

PROSPECTS

Rising demand for cheaper and easier to look after small animals

Small mammals and birds are attractive options for two main consumer segments, children and elderly people, as they require less care than dogs or cats. They also offer greater interaction with their owners compared with fish and some reptiles.

Value sales boosted by shift towards premium and functional food

Mammals such as guinea pigs and ferrets are becoming more popular purchases from pet shops and superstores, while birds and fish are losing popularity. Small mammals suit smaller households and there are many species that are attractive to children as well as adults.

Pet specialist retailers leverage expert advice to attract consumers

Pet shops and pet superstores remain the key other pet care distribution channels in Mexico, although owners also shop in hypermarkets and veterinary clinics. Pet shops and pet superstores such as Maskota and Petco have wider spaces on shelves or in aisles for each type of pet, including many products such as food, toys, clothes, accessories (bed, cages, etc.

COMPETITIVE LANDSCAPE

Sales remain highly fragmented between large number of small players

Other pet care remains highly fragmented, with a large number of small brands offering a wide range of products at different price points, including private label ranges. Although sales have been increasing in recent years, other pet care remains a small category that has not attracted as many new brands or competitors as dog or cat food.

Growing competition from technology focused domestic companies

The expansion of specialised stores such as PetCo and Maskota is driving value sales as they offer a wide range of brands and products. Instead of offering food for rodents in general, such players also provide food for ferrets, chinchillas and hamsters.

Growth restricted by limited investment in promotional strategies

Advertising campaigns and publicity via the mass and social media are important ways to attract more consumers to pet care products. Marketing campaigns can greatly influence consumers’ purchasing decisions and are among the most powerful strategies that leading dog and cat food brands use to boost sales.

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