Other Pet Food in South Korea

PROSPECTS

Increasing reptile population leads to healthy growth of other pet food

The reptile population increased rapidly in 2017. Turtles are particularly popular as a pet and related products and food recorded healthy retail value growth, even if the category remained small.

Animal Protection Law being discussed

Discussions around an Animal Protection Law are in progress, and other pet food is likely to be heavily affected depending on the details of the law. If snakes and scorpions are designated as special pets requiring caution, pet owners will need to be trained in how to care for them, and this would probably lead to a decline in the number of other pet owners over the forecast period, which would negatively affect reptile food.

Bird food develops well

Meanwhile, bird food recorded steady growth over the review period and is expected to record the strongest constant retail value growth over the forecast period. Negative perceptions about wild animals and reptiles is increasing, and therefore the number of consumers keeping birds as pets is predicted to increase over the forecast period.

COMPETITIVE LANDSCAPE

Daehan Feed Co dominates other pet food

Daehan Feed Co remained the clear leader in other pet food in 2017. The company produces a variety of small animal food for animals such as fish, hamsters and turtles.

Domestic and international players lose share

Both domestic and global players continued to lose value share as other pet food became increasingly fragmented in 2017 with imported brands by small distributers taking share.

Distribution mix changes

Other pet food is still largely distributed through pet shops such as aqua pet shops, although internet retailing recorded strong growth in 2017. Pet superstores providing a one-stop service for pets also achieved good growth.

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