Other Pet Food in South Korea

PROSPECTS

Fish and reptiles increasingly popular, birds less appealing as pets

The other pet food category saw continued current value terms growth in 2019, with the exception of bird food. Birds are not considered suitable for keeping as pets in urban apartments in South Korea, and thus demand declined at the end of the review period.

Turtles and tortoises popular as pets, but there are concerns regarding poisonous creatures

Small mammal/reptile food again saw the strongest performance in other pet food, as the number of reptiles kept as pets – particularly turtles and tortoises – saw continued growth. The pet reptile population increased rapidly in recent years, with a current craze among younger Koreans to keep turtles and tortoises as pets, which boosted demand for appropriate food.

Internet growth results in increasing awareness and availability

One factor spurring growth in South Korea’s other pet population is that people who are interested in keeping small mammals, reptiles, birds and fish as pets now have access to a wealth of information online. There are numerous Korean-language forums offering support, advice and information on how to look after other pets, some of which require a certain level of specialist knowledge to maintain optimum condition.

COMPETITIVE LANDSCAPE

JBL consolidates leading position in other pet food

JBL GmbH & Co KG saw a value share gain, and consolidated its leading position of the other pet food category in 2019. The category is highly fragmented, with others overwhelmingly dominant.

Convenience of e-commerce appeals to consumers, particularly for large pack sizes

E-commerce is already the dominant retail channel for sales of other pet food, and with consumer demand increasingly shifting online, store-based retailers of other pet food products are likely to continue to struggle over the forecast period. The main appeal of e-commerce is the convenience offered by home delivery of online orders.

Bricks and mortar outlets suffer as e-commerce gains popularity

The main store-based distribution channels for other pet food are pet superstores and pet shops, channels which include numerous stores that specialise entirely in aquariums and supplies for pet fish fanciers. These channels are likely to experience further sales declines as e-commerce gains traction, however.

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