Other Pet Food in Vietnam

PROSPECTS

Outlook for other pet food remains positive

Though less dynamic than dog and cat food, other pet food still recorded healthy growth in volume and current value terms in 2017, and is expected to continue developing positively over the forecast period. In many Vietnamese households, keeping fish at home is considered to bring good Feng Shui (good luck or fate).

Bird and fish food products perceived as lacking in nutritional value

Whereas many dog and cat owners in Vietnam rely solely on prepared dog and cat food products to meet all of their pets’ nutrition needs, most bird and fish owners do not believe that commercial pet food provides sufficient nutrition for these animals. Rather, these consumers tend to perceive bird and fish food products as “fillers”, and so supplement their pets’ diets with fresh insects, small shrimp, worms and other items of high nutritional value.

Small mammal/reptile food remains a negligible category

As compared to dogs, cats, birds and fish, reptiles and small mammals such as rabbits, hamsters and guinea pigs are not very popular pets in Vietnam. Such animals are mainly only kept as pets in major cities like Hanoi and Ho Chi Minh City.

COMPETITIVE LANDSCAPE

See-All Aquariums becomes the leading player in other pet food in 2017

Thanks to a very strong performance by its fish food brand Sakura, See-All Aquariums overtook two other companies to become the overall leader in other pet food in value terms in 2017. Sakura focuses on offering high quality fish food products, including variants formulated specifically for koi fish.

Local players continue to dominate bird food

Whereas fish food in Vietnam is dominated by international brands, bird food is mainly represented by local players. Local bird food brands are very affordable, and therefore appeal to a broad base of consumers.

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