Other Pet Food in Vietnam

PROSPECTS

Low sales due to lacklustre approach of leading players to innovation and marketing

The keeping or breeding of other pets such as birds tends to be trend-based rather than an established hobby in Vietnam and therefore the popularity wanes alongside fashion trends. As a result, the population of other pets tends to be low.

Growing influence of e-commerce in other pet food

Unlike in dog and cat food, the distribution of other pet food is accounted for mainly by specialist shops that cater specifically to the owners of pet birds or pet fish and aquariums. These outlets not only provide sales, but also act as marketing touch points.

Pet ownership moves beyond cats and dogs

Strange and unique pets are proving increasingly attractive to Vietnamese people, although some types of other pets are facing difficulty gaining wider acceptance. Exotic pets such as small mammals and snakes pique people’s curiosity and spark their interest, with many encouraged to acquire such a pet as a result.

COMPETITIVE LANDSCAPE

Fish food company See-All Aquariums maintains its position as the leading player in other pet food

See-All Aquariums maintained the top spot in 2019 due to the strong performance of its fish food brand Sakura. Sakura offers high-quality fish food, including variants formulated specifically for koi fish, which are particularly popular in Vietnam.

Vuong Viet Anh Co leads bird food through widespread distribution

Vuong Viet Anh Co Ltd maintained the outright leading position in bird food in 2019. The company benefits from having the widest nationwide distribution network of any Vietnamese bird food player, with its rivals seemingly content to cover their own geographic regions.

Retailers play a powerful role in other pet food

The support of retailers plays an important role in brand success within other pet food as there is a general lack of communication from manufacturers within the category. Moreover, customers believe that retailers usually have wide knowledge of products and pet care and therefore tend to ask for retailers’ advice before purchasing food for their other pets.

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