Competitive Landscape
Changing Shares and Positions at the Top, and Rising Private Label Competition
Other pet food in the US remains moderately concentrated, with a clear hierarchy of companies. Central Garden & Pet Co held the largest retail value share in 2025, but experienced a decline from 21% in 2021 to 16% in 2025, reflecting some erosion in its lead.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in USA?
- Which are the leading brands in Other Pet Food in USA?
- How are products distributed in Other Pet Food in USA?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in the US - Category analysis
Key Data Insights
Other Pet Food Summary
Economic Challenges and Consumer Shifts Create Volume Moderation Amid Premium Growth
Bird Food Dominates Volumes, While Fish Food Shows Steady Growth
Laroy Group’S Cédé Multifunctional Egg Food Line Enhances Bird Nutrition and Market Appeal
Price-Driven Growth Expected to Continue to Contrast with Volume Decline
Bird Food to Retain Volume Leadership While Fish Food Will Lead Value Growth
Premium Fresh Diets and Economic Pressures to Reshape Product Innovation and Channels
Changing Shares and Positions at the Top, and Rising Private Label Competition
Retail E-Commerce Leads Distribution, and Sales and Share Growth Continues
Multifunctionality and Premiumisation Important in Product Innovation
A Focus on Health and Nutritional Efficiency
Business Dynamics Shaped by Move to Premium Products
Pet Care in the US - Industry Overview
2026 Developments
Key Data Insights
Value Growth Outpaces Volume Amid Pricing Pressures and Polarised Consumer Behaviour
Dog Food Dominates Volumes, While Premiumisation Drives Dynamism for Cat Food
Brands Leveraging Premiumisation and Multifunctionality Capture Growth with Science-Backed Innovation
Pet Owners Likely to Embrace Premiumisation Amid Shifting Consumption Patterns
Brands Set to Invest in Digital Commerce and Personalised Nutrition to Capture Growth
Innovation in Multifunctional Products and Partnerships to Drive Strategic Differentiation
Nestlé and Mars Defend Their Lead Amid Rising Presence of Competitors
Wellness Disruptors and Private Label Products Reshape Competitive Opportunities
Retail E-Commerce Reshapes Distribution with Rapid Growth and Channel Shifts
Disruptive Brands Expand Retail Reach through Specialised Partnerships and Innovation
Advanced Formulations Featuring Health, Multifunctionality, and Transparency
Breakthroughs in Targeted Nutrition and Care
Implications of the Latest Trends and Product Developments
Country Reports Disclaimer
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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