Naturalisation continues across the pet food space in the US, including other pet food. As pets within the category are increasingly considered more of an adult hobby rather than as appropriate for a child, there is an opportunity to appeal to a consumer base with more flexible budgets than families with younger members.
Sustainability in other pet food will take priority at a manufacturing level through ingredient sourcing. While demand for other pet food is generally waning in the US, competition for insect proteins will drive future development efforts as also predicted for categories such as dog food.
With consumer presence expanding online, e-commerce is set to gain further share of other pet food over the forecast period, already dominating distribution in value sales terms by 2022. However, as local consumers become more hesitant with shipping and delivery costs, the strength of e-commerce will be driven by factors such as price comparisons and price-matching offers.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.See All of Our Definitions
This report originates from Passport, our Other Pet Food research and analysis database.
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