While the pet humanisation trend has been more noticeable when it comes to cats and dogs it is also influencing the demand for other pet food too. There has been an evolution in the behaviour of pet parents in Italy who now increasingly consider small animals to also be real family members.
The presence of private label in other pet food is likely to remain limited throughout the forecast period. At the moment, private label producers have shown little interest in developing other pet food, instead preferring to concentrate and invest in cat food and dog food, which guarantee higher margins and which are significantly more popular categories.
Innovation, sustainability and the provision of high quality products will be the main challenges for companies operating within other pet food in the forecast period. The other pet food market is still very limited in Italy (when compared to the demand for dog and cat food) but the increasing demands of consumers in terms of quality, transparency and sustainability may present new growth opportunities.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.See All of Our Definitions
This report originates from Passport, our Other Pet Food research and analysis database.
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