Competitive Landscape
Leading Manufacturers Reshape Market Shares through Strategic Portfolio Shifts
The other pet food category in Denmark remained highly concentrated in 2025, with a handful of manufacturers holding the majority of retail sales value share. As of 2025, Vitakraft Danmark A/S, Best Friend Denmark A/S, and Chrisco A/S commanded significant shares of 23%, 22%, and 16%, respectively.
Strategic Exits and Portfolio Focus Create Opportunities for Specialised Product Innovation
The strategic retreat of Chrisco A/S from other pet food in 2026 opens opportunities for remaining manufacturers to deepen their engagement with niche consumer segments. With Chrisco A/S discontinuing its bird and small mammal product ranges, companies like Vitakraft Danmark A/S can capitalise on reduced competition to strengthen their market share by expanding species-specific offerings and health-oriented products tailored to small pets.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Pet Food in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Pet Food in Denmark?
- Which are the leading brands in Other Pet Food in Denmark?
- How are products distributed in Other Pet Food in Denmark?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Other Pet Food in Denmark - Category analysis
Key Data Insights
Other Pet Food Summary
Declining Volumes Reflect Shifting Pet Ownership Preferences among Danish Consumers
Small Mammal/Reptile Food Lead Volume Sales, While Fish Food Shows Resilient Value Growth
Distributors Pivot Focus to Cats and Dogs Amid Shrinking Niche Pet Populations
Specialist Owners to Focus on Retention Amid Shrinking Pet Populations
Small Mammal/Reptile Food to Retain Volume Leadership Despite Decline
Brands to Deepen Species-Specific Offerings to Engage Niche Consumers
Leading Manufacturers Reshape Market Shares through Strategic Portfolio Shifts
Strategic Exits and Portfolio Focus Create Opportunities for Specialised Product Innovation
Pet Shops and Superstores Lead Amid Shifting Retail Shares in 2026
Retail E-Commerce Gains Strong Momentum as Niche Product Access Expands
Specialisation and Channel Focus Shape Retail Strategies and Consumer Choices
Online Retailers Reshape Product Accessibility and Demand
Pet Care in Denmark - Industry Overview
2026 Developments
Key Data Insights
Steadily Growing Demand Reflects Cautious but Committed Consumers
Dog Food Leads Volume Growth as Other Pet Food Contracts Sharply
Brands Lead Nutrition Innovation, While Retailers Develop Omnichannel Distribution Strategies
Danish Pet Owners to Drive Steady Growth with Specialised Care Focus
Dog Food to Sustain Dominance, While Pet Products Captures Strong Value Growth
Brands to Innovate with Tailored Products and Retail Experiences to Engage Consumers
Leading Players Strengthen Positions through Distribution and Brand Loyalty
Consumer Demand for Transparency and European Sourcing Drives Competitive Differentiation
Retail E-Commerce Leads, Followed Closely by Pet Shops and Superstores
Retail E-Commerce Reshapes Purchasing Patterns with Convenience and Extensive Product Range
Specialist Retailers and Omnichannel Strategies Drive Consumer Engagement
Hill’S Pet Nutrition A/S Advances Microbiome Nutrition to Enhance Pet Digestive Health
Country Reports Disclaimer
The following categories and subcategories are included:
Other Pet Food
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Pet Food research and analysis database.
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