The declining trend in Denmark’s other pet population looks set to persist throughout the forecast period. This is partly because busier lifestyles and the rising cost of living will continue to discourage many households from acquiring new pets.
As in dog and cat food, products that are made with highly nutritious natural ingredients, contain fewer artificial additives and have functional properties look set to continue gaining ground in other pet food categories over the forecast period. This is particularly the case in fish food, where consumers are expected to show greater interest in varieties with prebiotic, bioactive and multivitamin formulas from leading brands like Tetra, JBL and Tropical.
While penetration will remain much lower than in dog and cat food, the aggregate value share claimed by private label in other pet food is expected to rise over the forecast period. As high inflation continues to fuel price hikes and erode purchasing power, increased budget-consciousness among Danes will strengthen appreciation for the comparatively affordable positioning of private label lines.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See All of Our DefinitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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