Competitive Landscape
Dogman's Broad Portfolio Sustains Its Leadership Amid a Rising Value Share
Pet products in Sweden remains moderately concentrated, with Dogman AB firmly holding the leading position and maintaining a growing retail value share to reach 19% in 2025. The next largest player, ICA Sverige AB, holds a significantly smaller share of 10%, indicating a clear leader.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Products industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Products in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Products in Sweden?
- Which are the leading brands in Pet Products in Sweden?
- How are products distributed in Pet Products in Sweden?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Products in Sweden - Category analysis
Key Data Insights
Pet Products Summary
Premiumisation Contributes to Solid Value Expansion
Musti and Dogman Leverage Specialist Retail Growth and Expanded Ranges
Avital’S Gastro+ Supplement Highlights Rising Health Focus in Specialist Channels
Swedish Pet Owners Likely to Prioritise Quality and Health for Sustainable Spending
Other Pet Products Set to Lead Value Growth, Driven by Emotional and Functional Demand
Consumer Education to Shape Product Innovation and Retail Strategies
Dogman's Broad Portfolio Sustains Its Leadership Amid a Rising Value Share
Pet Shops and Superstores and Retail E-Commerce Strengthen Distribution Dominance in 2026
Pet Care in Sweden - Industry Overview
2026 Developments
Key Data Insights
Swedish Pet Owners Prioritise Quality Amid Cautious Spending
Cat Food Leads Volumes, with Premiumisation Driving Value Growth
Brands Innovate with Premium and Multifunctional Products to Engage Owners
Swedish Pet Owners Expected to Demand Transparent and Purposeful Products
Cat Food Set to Retain the Largest Volumes, While Other Pet Food Will Continue to Decline
Brands Set to Innovate with Health and Sustainability to Meet Evolving Owner Expectations
Top Manufacturers Maintain a Stable Lead Amid Steady Competition
Consumer Demand for Transparent Sourcing Intensifies Brand Competition
Pet Shops and Superstores Leads Pet Care Distribution, While E-Commerce Maintains Growth
Shifting Demands Shape New Product Development
Novel Formats and Alternative Ingredients Enter the Market
Strategic Portfolio Management Secures Leadership
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Products
- Cat Litter
- Pet Healthcare
- Other Pet Products
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Products research and analysis database.
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