In recent years, the number of consumers who have discovered the uses attributed to sports drink products has been constantly expanding. Growing consumer interest has been accompanied by a constant reduction in average prices and a strengthening of the middle class.
In 2022, the first local isotonic drink was launched in Bolivia which does not actively promote its isotonic benefits. The Elixir brand distributed by Sigma Corp, with its slogan "Drink and Revive", is positioned primarily as a hangover solution.
In recent years, brands such as Zero from the Gatorade portfolio have appeared in concentrated powder format offering no calories. Although this offer is limited to certain upmarket supermarkets in urban areas, it is expected that similar products will emerge.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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