Rising consumer health awareness and interest in sport and exercise continued to drive the growth of sports drinks in Bolivia in 2018. Sports drinks are popular due to offering functional ingredients which help to rehydrate the body, with a growing number of consumers, albeit still small, drinking such products on a regular basis.
Sports drinks have achieved a presence in the leading distribution channels in the country. However, in spite of this, consumers still need further education regarding their benefits.
EMBOL continued to dominate sports drinks in 2018, with the company’s Powerade brand being well-known to many Bolivians. Powerade benefits from strong advertising support and also an extensive distribution network.
Corporación Boliviana de Bebidas, which markets Gatorade in the country, has been focusing on various promotional activities to strengthen awareness of the brand. For example, in 2018, it sponsored the Skyrace for adults and children in La Paz and Techo Run, a non-profit organisation which supports homeless people.
Over the last two years two companies have started to produce sports drinks locally. Aje Group stopped importing Sporade and began to manufacture it locally, with this enabling it to offer more competitive prices.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Bolivia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports Drinks in Bolivia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.