Executive Summary

Mar 2019
PROSPECTS
Niche group of consumers supporting sales of sports drinks

Rising consumer health awareness and interest in sport and exercise continued to drive the growth of sports drinks in Bolivia in 2018. Sports drinks are popular due to offering functional ingredients which help to rehydrate the body, with a growing number of consumers, albeit still small, drinking such products on a regular basis.

Majority of consumers are not aware of the correct use of sports drinks

Sports drinks have achieved a presence in the leading distribution channels in the country. However, in spite of this, consumers still need further education regarding their benefits.

COMPETITIVE LANDSCAPE
Embotelladoras Bolivianas Unidas (EMBOL) continues to dominate the category

EMBOL continued to dominate sports drinks in 2018, with the company’s Powerade brand being well-known to many Bolivians. Powerade benefits from strong advertising support and also an extensive distribution network.

Corporación Boliviana de Bebidas must overcome challenges to further strengthen the position of Gatorade

Corporación Boliviana de Bebidas, which markets Gatorade in the country, has been focusing on various promotional activities to strengthen awareness of the brand. For example, in 2018, it sponsored the Skyrace for adults and children in La Paz and Techo Run, a non-profit organisation which supports homeless people.

Recent new launches help to boost consumer awareness

Over the last two years two companies have started to produce sports drinks locally. Aje Group stopped importing Sporade and began to manufacture it locally, with this enabling it to offer more competitive prices.

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Sports Drinks in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Drinks in Bolivia?
  • What are the major brands in Bolivia?
  • What are key new sports drinks launches and what impact impact did they have on #category#?
  • Who are the key consumers of sports drinks in Bolivia?
  • What time of day are sports drinks most commonly consumed?
  • What trends motivate people to drink sports drinks in Bolivia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Sports Drinks in Bolivia - Category analysis

HEADLINES

PROSPECTS

Niche group of consumers supporting sales of sports drinks
Majority of consumers are not aware of the correct use of sports drinks

COMPETITIVE LANDSCAPE

Embotelladoras Bolivianas Unidas (EMBOL) continues to dominate the category
Corporación Boliviana de Bebidas must overcome challenges to further strengthen the position of Gatorade
Recent new launches help to boost consumer awareness

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 2 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

Soft Drinks in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Domestic production the main strategy to reduce costs
2018 sees the launch of reformulated carbonates
Bottled water continues to perform well
Health and wellness remains the most important driver of sales
Companies respond to government policy

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources