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Country Report

Sports Drinks in

Sports Drinks in Bolivia

19 pages, Mar 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Niche consumer groups support sales of sports drinks

Rising consumer health awareness and interest in sport and exercise continued to support the growth of sports drinks in 2017. Sports drinks are particularly popular due to their functional properties, for example helping to rehydrate the body, with a growing but still small number of consumers drinking such products on a regular basis.

Majority of consumers unaware of the correct use of sports drinks

Sports drinks have gained space in mainstream distribution channels across the country. However, most consumers remain unaware of their benefits.

COMPETITIVE LANDSCAPE

EMBOL’s Powerade enjoys the strongest distribution

Embotelladoras Bolivianas Unidas (EMBOL) continued to dominate sports drinks in 2017, with the company’s Powerade brand being well-known among Bolivians. Powerade benefits from strong advertising support as well as an extensive distribution network.

Gatorade has challenges to overcome

Corporación Boliviana de Bebidas’ Gatorade brand (GBO: PepsiCo) saw its share continue to fall over the review period. In order to try and stem this decline in 2017 the company started to sponsor one of the main football teams in the country, providing 300 litres per month for training purposes.

New players set to contribute to further category development

In 2017, two manufacturers started to produce sports drinks locally. Aje Group stopped importing Sporade, with local production enabling it to offer more competitive prices and improve its distribution coverage.

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Sport Drinks Market Sample Report Sport Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in Bolivia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Drinks in Bolivia?
What are the major brands in Bolivia?
What are key new sports drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports drinks in Bolivia?
What time of day are sports drinks most commonly consumed?
What trends motivate people to drink sports drinks in Bolivia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Sports Drinks in Bolivia - Category analysis

HEADLINES

PROSPECTS

Niche consumer groups support sales of sports drinks

Majority of consumers unaware of the correct use of sports drinks

COMPETITIVE LANDSCAPE

EMBOL’s Powerade enjoys the strongest distribution

Gatorade has challenges to overcome

New players set to contribute to further category development

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Soft Drinks in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness trend drives soft drinks sales in 2017

Climate change leads to water shortages in densely populated areas

Increase in local production

Soft drinks sales supported by the entry of new products

Government gradually introducing new policies aimed at changing Bolivians’ soft drinks consumption habits

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Sports Drinks in Bolivia

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Executive Summary

New Report Guarantee

PROSPECTS

Niche consumer groups support sales of sports drinks

Majority of consumers unaware of the correct use of sports drinks

COMPETITIVE LANDSCAPE

EMBOL’s Powerade enjoys the strongest distribution

Gatorade has challenges to overcome

New players set to contribute to further category development

Samples

Overview

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Table of Contents

Sports Drinks in Bolivia - Category analysis

HEADLINES

PROSPECTS

Niche consumer groups support sales of sports drinks

Majority of consumers unaware of the correct use of sports drinks

COMPETITIVE LANDSCAPE

EMBOL’s Powerade enjoys the strongest distribution

Gatorade has challenges to overcome

New players set to contribute to further category development

CATEGORY DATA

Soft Drinks in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness trend drives soft drinks sales in 2017

Climate change leads to water shortages in densely populated areas

Increase in local production

Soft drinks sales supported by the entry of new products

Government gradually introducing new policies aimed at changing Bolivians’ soft drinks consumption habits

MARKET DATA

SOURCES

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