Over the forecast period, sports drinks will likely face many challenges as a whole. As Canadians return to their pre-pandemic purchasing patterns, consumption is shifting back to the foodservice channel from retail.
As plant-based diets gain traction among a larger number of consumers across the world and in Canada, this trend is also affecting sports drinks. For instance, California-based Berri Pro Inc launched Juva Fit, “the world’s first organic, plant-based fitness beverage” with plant-based electrolytes.
There is a growing demand for drinks with health benefits, and, in response, bottled water brands are launching products that claim to boost energy. For example, Lassonde, a major player in juice, launched Simple Drop Active in June 2022, a caffeinated water beverage with vitamins B3, B5, B6 and B12, argued to play a role in energy metabolism.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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