The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreDec 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Demand for sports drinks was adversely affected by COVID-19, as gyms were closed and outdoor activities restricted by lockdown. Although more consumers started to exercise at home during the first stage of lockdown, this had relatively little benefit for sports drinks, as consumers new to exercise regimes drank tap water.
Budget restrictions, income reduction, unemployment and the non-essential nature of these products meant that sports drinks were not affected by stockpiling in 2020 as COVID-19 took hold. This combination of factors resulted in the category dropping into negative growth territory from the positive off-trade performance seen the previous year.
Prior to the outbreak of the COVID-19 pandemic, the sports drinks category was already being affected by competition posed by hydration brands such as Pedialyte, as well as bottled water. While demand for these products was adversely affected by their price, rather than switching to sports drinks, consumers moved to the cheaper and more readily available alternative of tap water.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Colombia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports Drinks in Colombia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.