Sports drinks will register healthy volume growth over the forecast period. Changing lifestyles, especially across the younger population, will drive this growth, with the increase in sporting activity leading consumers to reach for sports drinks after their workouts, for a quick, convenient way to get rehydrated.
Across the forecast period, consumers will be moving towards beverages with lower sugar levels or natural sweeteners. The majority of sports drinks that are present on the landscape currently contain higher levels of sugar, which presents an issue for the growing number of consumers who are health aware or suffering from diabetes.
The sustainability trend is expected to hit the sports drinks landscape across the forecast period. Consumers are becoming more aware of what they put in their bodies, especially those serious about sports and their physique.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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