Sports drinks is expected to sustain solid retail volume growth over the forecast period as new players enter the category and help to promote the overall category. An aggressive focus on affordable pricing strategies will make sports drinks more accessible to a larger number of Guatemalans.
It is expected that OTC hydration brands such as Hidravida and Beberé will continue to gain space in the sports drinks market in the coming years, strengthened by investment and growing consumer interest in premium products. More affluent consumers will seek out premium products positioned as offering superior efficacy in terms of their capacity to rehydrate, aid recovery, improve stamina and performance etc.
Gatorade from Embotelladora Centroamericana SA will face more intense competition from low tier brands such as Deporade (Ajemaya SA) and OTC hydration brands like Hidravida and Beberé in the forthcoming period. As such, Gatorade is expected to lose further retail volume share in the upcoming years, despite efforts to protect the brand.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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