With the increasing awareness around healthier lifestyles, more and more people are getting involved in sports, aiming to boost their fitness levels and overall wellbeing through regular exercise. The increase in sporting activity is expected to lead to a positive increase in growth for sports drinks over the forecast period – with consumers reaching for sports drinks after their workouts or sporting activities, for a quick, convenient way to get rehydrated.
Despite sport drinks not falling under the remits of the sugar tax, it is still noted that low-sugar and sugar-free variants are rising in demand. Polish consumers are becoming more health conscious and paying more attention to labels on the food and drink they consume, thus seeking products without preservatives and with lower sugar content.
The growth of gymnasiums in Poland has boosted sales of sports drinks over the review period, with many impulse purchases happening as consumers were working out in the premises. Discounters and supermarkets have also contributed to the volume growth of sports drinks.
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The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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