The economic outlook remains challenging for manufacturers, retailers and consumers in the face of an inflationary climate and anticipated slowdown in economic growth in the country. Over the forecast period, with higher production, transportation and raw material costs, consumers are likely to continue to limit their spending, cutting out or significantly reducing the frequency of purchases of non-essential products, which include sports drinks for many consumers.
New product developments outside sports drinks are likely to pose strong challenges for category players in the forecast period. In terms of the competition to sports drinks, new product launches in energy drinks, functional bottled water, RTD tea and RTD coffee are likely to have the biggest impact on the category.
Over the forecast period, companies are predicted to invest in their reduced sugar and sugar-free ranges, either by developing more flavours, launching novelties or focusing their advertising efforts on these health and wellness products. The latest regulation on advertising to children, which prohibits the use of any attractive images on the packaging of sugarised products, is likely to encourage the growth and development of reduced sugar and sugar-free products in sports drinks, as in other categories.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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