The relaxation of COVID-19 related restrictions, relating to both work and social activities, will have a significant impact on the recovery of sports drinks during the forecast period, as most of the consumption in this category is related to on-the-go scenarios. However, it should be noted that many office workers are likely to continue to work from home for at least some of their working week.
The prominent health and wellness trend is set to provide favourable conditions for the development of sports drinks sales over the longer-term. A growing consumer awareness of the growing obesity problem, enhanced by the pandemic, will encourage more Indonesian consumers are set to engage in regular sport and exercise, such as cycling and going to the gym.
As the sports drinks category is quite competitive, brands may try to differentiate themselves from their rivals by highlighting the specific functional benefits of their products. For example, Danone Aqua PT highlights the fact that Mizone is the only isotonic brand that contains vitamins B3, B6 and B12.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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