According to research, obesity levels in Slovakia were well over 20% at the end of the review period, and this is set to rise, generating concern among local consumers. This is likely to increase sporting activity, thereby offering potential for growth in sports drinks over the forecast period.
The household budgets of Slovakian consumers are likely to remain under pressure from rising inflation, interest rates and unemployment in the short to medium-term, which will encourage further thriftier shopping behaviour. Private label is expected to benefit from this, but brands will respond by engaging in more intense price competition and offering frequent discounts, thereby mitigating private label growth to some extent.
Eco-friendly packaging is expected to become more visible within sports drinks in Slovakia over the forecast period. Biodegradable, resealable bottle caps and full package recyclability will become more prevalent, while production processes will become more efficient as manufacturers seek to reduce their carbon footprint and water consumption in order to appeal to environmentally aware local consumers.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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