Sports Drinks in Serbia

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sports Drinks industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sports Drinks in Serbia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sports Drinks in Serbia?
  • To what extent are health considerations impacting consumption of Sports Drinks in Serbia?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Serbia?
  • Which are the leading brands in Sports Drinks in Serbia?
  • What potential exists for multinational or domestic soft drinks companies to expand in Serbia?
  • How are products distributed in Sports Drinks in Serbia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Sports Drinks in Serbia - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong recovery in 2021
Leading company Knjaz Milos strengthens its leadership
A positive reputation and growing interest in health boosts sales of sports drinks

PROSPECTS AND OPPORTUNITIES

Strong growth, though from a small base
A lack of innovation for the early forecast period
Sports drinks has stiff competition from other soft drinks, particularly functional bottled water

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2016-2021 Table 2 Off-trade Sales of Sports Drinks: Value 2016-2021 Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021 Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021 Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021 Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021 Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021 Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021 Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026 Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026 Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026 Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Soft Drinks in Serbia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021 Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021 Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021 Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021 Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026 Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026 Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Sports Drinks

  • Regular Sports Drinks
  • Reduced Sugar Sports Drinks

Sports Drinks

The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.

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This report originates from Passport, our Sports Drinks research and analysis database.

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