Innovations in other categories and the rising competition for sport drinks will be both a threat and an opportunity for the category, as it will strengthen the need amongst players to invest in creative development. Players will seek to improve the health credentials of sports drinks by increasing their use of natural ingredients and fortifying products with vitamins, minerals and other natural nutrients that have functional properties.
Health and wellness is highly likely to be the focal point for new product development with lower sugar content being the focus. Players across soft drinks will continue to develop functional products with no/low sugar options in response to changing consumer preferences.
Considering that increasing health consciousness and the greater uptake of physical activity predicted to occur in the coming years, demand for sports drinks is expected to return to pre-pandemic levels by the end of the forecast period. However, the category is likely to remain a niche if players fail to adapt to changing demands, resulting in a greater switch to alternative hydration solutions.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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