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Learn moreFeb 2021
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Over the review period, excise tax of 100% and VAT of 5% were levied on sports drinks in the United Arab Emirates. The resultant price hikes caused off-trade volume sales to decline sharply.
Sports drinks face growing competition from other product types that offer comparable functionality in terms of hydration, replenishment of electrolytes etc, but have a much healthier image. Examples include bottled water, coconut water and various protein-based beverages.
Otsuka Holdings Co remained the clear leader in sports drinks in 2020 thanks to the combined strength of its Pocari Sweat and Isostar brands. Pepsi-Cola, which offers the Gatorade brand, finished second, followed by National Trading & Development Est (NTDE) with the Sports Water brand and GlaxoSmithKline Plc with Lucozade.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports Drinks in United Arab Emirates market research report includes:
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Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.