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Country Report

Sports Drinks in

Sports Drinks in the United Arab Emirates

19 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Excise tax likely to depress demand for sports drinks in the short term

Due to the hot climate in the United Arab Emirates, particularly during the summer, people who consume sports drinks often do so specifically to ensure they remain adequately hydrated and are less prone to heat stroke or exhaustion. Accordingly, in addition to flavours and calories, marketing activities for sports drinks products typically highlight their hydration properties and electrolyte content.

Gyms and fitness centres offer new distribution opportunities

The United Arab Emirates has one of the highest rates of consumption of sugary soft drinks in the world. This is seen as a contributory factor in the problem of rising obesity rates, which the government is attempting to address via public health awareness campaigns and other measures.

Competition from substitute products set to intensify

Following the implementation of a steep new excise tax on sports drinks in 2017, over the forecast period it is likely that some consumers will switch to more affordable substitutes for the purposes of hydration and replenishing electrolytes after physical exercise. While the negative impact of this trend will be mitigated somewhat by consumer inertia, sports drinks manufacturers may have to adopt more competitive pricing strategies in order to maintain brand loyalty among their existing bases and continue attracting new consumers.

COMPETITIVE LANDSCAPE

International brands remain dominant

International brands imported from the US, Japan, Saudi Arabia, Switzerland and the UK continued to dominate sports drinks in 2017. The most popular of these included Gatorade, Isostar, Pocari Sweat and Lucozade.

Price increases could deter core sports drinks consumers

Sports drinks appeal to a relatively niche audience in the United Arab Emirates. While this audience includes consumers who simply like the taste of these products, it is mainly composed of those who consume sports drinks for their functional benefits, ie people who lead active lifestyles or regularly partake in sporting activities and other forms of physical exercise.

Sports drinks faces emerging challenge from sports nutrition products

The growing popularity of sports nutrition products is likely to pose an additional challenge for sports drinks manufacturers over the forecast period. Such products, which are available in a variety of formats and benefit from online marketing support, are increasingly being used by athletes and regular gym goers in the United Arab Emirates.

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Sport Drinks Market Sample Report Sport Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Drinks in United Arab Emirates?
What are the major brands in United Arab Emirates?
What are key new sports drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports drinks in United Arab Emirates?
What time of day are sports drinks most commonly consumed?
What trends motivate people to drink sports drinks in United Arab Emirates?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Sports Drinks in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Excise tax likely to depress demand for sports drinks in the short term

Gyms and fitness centres offer new distribution opportunities

Competition from substitute products set to intensify

COMPETITIVE LANDSCAPE

International brands remain dominant

Price increases could deter core sports drinks consumers

Sports drinks faces emerging challenge from sports nutrition products

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Soft Drinks in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

New excise taxes levied on carbonates and sports and energy drinks

Health and wellness trend creates challenges and opportunities

Pepsi-Cola International Ltd leads soft drinks in off-trade value terms

Health concerns influence new product development activities

Outlook for soft drinks remains broadly positive

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Sports Drinks in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Excise tax likely to depress demand for sports drinks in the short term

Gyms and fitness centres offer new distribution opportunities

Competition from substitute products set to intensify

COMPETITIVE LANDSCAPE

International brands remain dominant

Price increases could deter core sports drinks consumers

Sports drinks faces emerging challenge from sports nutrition products

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Sports Drinks in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Excise tax likely to depress demand for sports drinks in the short term

Gyms and fitness centres offer new distribution opportunities

Competition from substitute products set to intensify

COMPETITIVE LANDSCAPE

International brands remain dominant

Price increases could deter core sports drinks consumers

Sports drinks faces emerging challenge from sports nutrition products

CATEGORY DATA

Soft Drinks in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

New excise taxes levied on carbonates and sports and energy drinks

Health and wellness trend creates challenges and opportunities

Pepsi-Cola International Ltd leads soft drinks in off-trade value terms

Health concerns influence new product development activities

Outlook for soft drinks remains broadly positive

MARKET DATA

APPENDIX

Fountain sales in the United Arab Emirates

Trends

SOURCES

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