Off-trade and on-trade demand for sports drinks is likely to remain marginally lower than pre-pandemic levels with undynamic performances expected over the forecast period. This is because sports drinks will continue to face significant competition from other soft drinks, including functional bottled water (promoting caffeine-containing products) or energy drinks.
In the coming years, hydration solutions are likely to be offered in new shapes and formats beyond ready to drink. As there is growing demand to stay hydrated throughout the day, local consumers will customise their nutritional intake according to their own needs.
Sports drinks in Germany is a fairly consolidated competitive landscape between global players such as Coca-Cola and private label from leading discounters such as Aldi, while smaller brands continue to gain share under “others”. However, in line with greater interest in fitness and sports drinks, there is also increasing activity levels from local producers to expand their portfolios.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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