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Learn moreDec 2020
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Despite the anticipation that sports drinks will post slower growth in 2020 than was in 2019, it is still expected to post moderate growth in both off-trade volume and current value terms. At the onset of the pandemic, closed fitness centres and restrictions related to outdoor activities during the lockdown had a negative impact on the off-trade sales of sports drinks.
Limited innovation was observed during 2020 as sports drinks faced mounting competition from natural mineral and functional bottled water, which was considered to be healthier and cheaper by some consumers. In fact, functional bottled water posted a strong performance in 2020, easily attracting consumers through its lowered price-point and surplus value perception.
Limited offer, limited promotional activities and a limited distribution scope prevented higher sales of sports drinks in 2020. Typically, Isostar appeals to consumers with strong promotional activity in gyms and fitness centres including free samples, although this activity was limited in the first half of the year due to the closure of fitness centres, and throughout the remainder of the year due to the issues with person-to-person contact due to COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.