Executive Summary

Mar 2019
PROSPECTS

Growth is constrained by weak marketing and advertising

Despite strengthening health awareness and growing interest in sports activities, sports drinks recorded only moderate off-trade volume growth in 2018. Compared with energy drinks, sports drinks were less promoted on social media, television and in press.

Sports drinks is expected to grow over the forecast period

Czech consumers are not only interested in healthy diets, but also in sports activities to improve their physical and mental health. Running, cycling or training in the gym are increasingly popular in the country.

Strong competition from sports nutrition and functional bottled water

Sports drinks faces strong competition from sports nutrition and functional bottled water. Whilst sports drinks are a source of important vitamins and minerals, sports nutrition products are specially designed for this purpose, and often contain a better ratio of minerals and higher nutrition.

COMPETITIVE LANDSCAPE
Domestic players remain under-represented

Although local companies such as Kofola and Esatrade distribute sports drinks in the Czech Republic, neither of these local companies competes against international brands in terms of production. This is mainly due to the fact that local companies find it difficult to bring their own products to retail store shelves due to the necessary significant investment in marketing; not allowing them to generate the expected profitability.

PepsiCo continues to invest in marketing to drive sales of Gatorade

PepsiCo with its Gatorade brand ranked third in terms of off-trade value sales of sports drinks in 2018. The company sees untapped potential in sports drinks in the Czech market and wants to target the rising number of Czechs who are exercising regularly.

Isostar maintains its lead

With its long presence in the market, good flavour offering and good ratio of minerals and vitamins, Isostar manages to appeal to a wide range of consumers, and delivered a good performance in 2018. Strong promotion in gyms and fitness centres, including free samples, and availability in most retail channels encouraged consumers to purchase Isostar.

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Sports Drinks in the Czech Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Drinks in Czech Republic?
  • What are the major brands in Czech Republic?
  • What are key new sports drinks launches and what impact impact did they have on #category#?
  • Who are the key consumers of sports drinks in Czech Republic?
  • What time of day are sports drinks most commonly consumed?
  • What trends motivate people to drink sports drinks in Czech Republic?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Sports Drinks in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Growth is constrained by weak marketing and advertising
Sports drinks is expected to grow over the forecast period
Strong competition from sports nutrition and functional bottled water

COMPETITIVE LANDSCAPE

Domestic players remain under-represented
PepsiCo continues to invest in marketing to drive sales of Gatorade
Isostar maintains its lead

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 2 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

Soft Drinks in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

The hot summer and product innovation halt the volume decline
Premiumisation drives value sales
Consolidation amongst the leading players
Innovation and new product development drive growth
Value sales are expected to increase despite stagnating volume sales

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in the Czech Republic
Trends

SOURCES

Summary 1 Research Sources