Fitness centres and gyms started to reopen from mid-May 2021 but with strict hygiene measures in place, while many of them did not reopen until June. This limited the recovery of sports drinks in 2021.
There was limited innovation and promotion for sports drinks in 2020 with players focusing on other areas of their portfolio in light of the impact on the category from COVID-19. Despite the improving situation in 2021 there was still no significant marketing activity being seen.
Sports drinks continues to be dominated by multinational brands Isostar, Gatorade, and Powerade. Esatrade continued to lead sports drinks in the Czech Republic in 2021 due to the leading position of its Isostar brand.
Sports drinks looks set for a bright future, albeit with growth coming from a relatively low base. The increasing interest of Czechs in various types of sport and fitness activities is likely to support further consumption, although it should be noted that sports drinks will likely continue to face strong competition from other soft drinks, but especially from functional bottled water.
The competitive landscape is expected to remain concentrated but less so than was seen over the review period with local producer Nutrend projected to increase its share after showing early signs of promise. Nutrend is an innovative company with experience in sports nutrition supplements and is looking to seize on the potential of the category by focusing more on sports drinks over the forecast period.
Private label has seen its share grow across various soft drinks categories since the onset of the COVID-19 pandemic with consumers looking for ways to save money. However, private label continued to hold a negligible share in sports drinks in 2021.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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