Flavours in Asian speciality drinks are largely rooted in regional harvests and shaped by long-standing consumer preferences. This increases the barrier to entry, and hence hinders competitive dynamism and impedes innovation.
Although innovation is limited, a variety of products have been imported, such as vinegar and herbal drinks, that have roots in traditional Chinese medicine (TCM). Beyond long-standing products such as apple cider vinegar, more East Asian options have developed and found their way into the Singapore market – brands offering fruit vinegar RTD drinks include Pai Chia Chen (produced in Taiwan), and herbal RTD drinks include Hung Fook Tong (produced in China).
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The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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