Price will continue to be a key factor when purchasing sports drinks driving consumers towards more affordable brands. Cheaper brands or those offering discounts and promotions will have a better sales performance during the forecast period.
Most sports drinks buyers are not concerned about the sugar content of their sports drinks, although there is a small number of buyers that do. Consequently, some reduced sugar sports drinks have been launched that attract consumers who are concerned about reducing their consumption.
Players in sports drinks will leverage TV advertising, limited edition products and sports sponsorships in order to remain relevant and bolster sales in the forecast period. Gatorade is the ‘official hydrator of the national soccer team” as Ecuador takes part in the 2022 FIFA World Cup in Qatar, helping to drive brand awareness.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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