Total volume sales of sports drinks are set to see consistent growth over the forecast period, although growth will slow as the category stabilises post-COVID-19. Furthermore, the new labelling law may further slow the category's future development.
Health and wellness trends have reshaped consumption habits across soft drinks, and sports drinks are no exception. As well as consumer focus on functional drinks with healthier profiles, consumers are set to take up exercise as part of a strengthening fitness trend, buying sports drinks to rehydrate.
While leading brands such as Gatorade and Powerade will continue to hold exclusivity contracts in forecourt stores, convenience stores and gym stores, private label ranges of sports drinks, like those offered by Día % and Carrefour, are expected to gain ground. Hard discount stores continue to expand their presence in Argentina, attracting low-income consumers struggling as a result of the economic downturn.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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