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Learn moreDec 2020
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Demand for sports drinks was hit hard by the COVID-19 pandemic during 2020. During the initial extensive nationwide quarantine lockdown, many consumers were unable to go out and exercise, especially since all gyms, sports clubs and fitness centres were forced to remain closed throughout this period.
One promising aspect of sports drinks is the strong performance of reduced sugar variants, despite the economic crisis. Consumers of sports drinks tend to be health conscious and avoid excessive consumption of sugar.
Gatorade, which is distributed Cervecería y Maltería Quilmes, remains the leading brand in sports drinks with an extensive distribution network. However, since the entry of Powerade in 2008, which benefits from Coca-Cola Argentina’s distribution strength, Gatorade has lost significant ground.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports Drinks in Argentina market research report includes:
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Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.