The increasing importance of outdoor sports activities, as part of Swiss consumers’ lifestyles, is expected to support growth in sports drinks sales over the forecast period. The category is also likely to benefit from the products’ perception as a healthy soft drink, meeting the diet requirements associated with sports activities.
Sports drinks sales are likely to remain hindered by a relative lack of product innovation compared to other soft drinks categories, notably energy drinks, whose positioning focuses on more natural ingredients and active lifestyles, alongside functional bottled water. These factors are expected to continue undermining growth prospects for sports drinks.
As sports drinks players seek to sustain the category’s growth momentum by widening their target audience, they are likely to continue launching new products whose positioning can blur the distinction between sports drinks and other types of soft drinks, notably with softer colour schemes for labels and transparent bottles emphasising natural ingredients and functional properties.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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