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Learn moreFeb 2021
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In 2020, total volume sales of sports drinks continued to grow despite a drop in on-trade sales, which are small in comparison to those in off-trade channels. Sources mentioned that through the peak of the pandemic there were decreased sales of sports drinks through gyms and sports clubs due to the lockdown in the country.
In 2020, Coca-Cola Amatil’s Powerade range continued to lead off-trade sales of sports drinks, in both value and volume terms. The challenging year did not stop the company from continuing the launch of new product developments such as the new Monster Superfuel.
In 2020, leading player Coca-Cola Amatil brought the Monster energy drinks brand across to enter sports drinks with its new Superfuel product. It comes in four variants: Tropical Thunder, Purple Passion, Blue Ice and Zero Sugar Fantasy Fruit.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports Drinks in Australia market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.