Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Sports Drinks in

Sports Drinks in Nigeria

20 pages, Mar 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales volume expected to grow well over the forecast period

Total volume sales of sports drinks are expected to grow over the forecast period, driven by growing urban population, increasing gym activity as well as promotion by the leading player Suntory Beverage & Food Nigeria Ltd. In 2017 Suntory Beverage & Food Nigeria Ltd launched its “360-degree” digital marketing campaign of its Lucozade Sport brand targeting the youth demographic.

Sports drinks remains a niche category

Sports drinks in 2017, however, remained a fairly niche category as the majority of Nigerians do not yet exercise regularly nor use sports drinks to support such activities (because visiting gyms is not yet part of mainstream culture, with the cost generally being prohibitive for the majority of Nigerians). However, sales over the forecast period are expected to be boosted by the increasing number of independent grocers and modern retail channels (such as the supermarkets/hypermarkets of Shoprite and Spar), which tend to stock more Western-style products.

Increased interest in exercising is expected to boost growth

Growing interest in exercising in gyms, particularly among working professionals, supported the growth in this relatively small sports drinks category during the review period, and this is expected to help drive performance into the forecast period too. With more Nigerians exposed to Western culture through the media or through living abroad, there is more of a belief in the need to exercise to maintain a healthy, robust lifestyle.

COMPETITIVE LANDSCAPE

Suntory Beverage & Food Nigeria Ltd dominates sports drinks

With by far the majority in off-trade volume and value sales in 2017, Suntory Beverage & Food Nigeria Ltd dominated sports drinks in Nigeria. The company established its Lucozade Sports brand as the leading sports drink in Nigeria, building on its strong brand recognition in energy drinks.

Suntory Beverage & Food Nigeria cements its lead in 2017

Despite its dominance, Suntory Beverage & Food Nigeria Ltd increased off-trade value share in 2017 by four percentage points compared to 2016, further cementing its position as the leading manufacturer of sports drinks. This was an indication of the increased availability and visibility in most retail outlets as well as greater affordability of the products compared to the competition.

Energade is the only other brand present in sports drinks in 2017

The only other brand in sports drink as of the end of the review period, albeit with a very small sales share, was the Energade brand marketed by Bromor Foods (Pty) Ltd. However, due to the harsh operating environment in 2017 whereby the local currency depreciated and imports became quite expensive, Energade suffered from a lack of presence in stores and lost significant sales share, enabling Suntory Beverage & Food Nigeria’s cheaper Lucozade Sports to increase its share of sales.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Sport Drinks Market Sample Report Sport Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Drinks in Nigeria?
What are the major brands in Nigeria?
What are key new sports drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports drinks in Nigeria?
What time of day are sports drinks most commonly consumed?
What trends motivate people to drink sports drinks in Nigeria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Want to find out more about this report?

Request more information

Sports Drinks in Nigeria - Category analysis

HEADLINES

PROSPECTS

Sales volume expected to grow well over the forecast period

Sports drinks remains a niche category

Increased interest in exercising is expected to boost growth

COMPETITIVE LANDSCAPE

Suntory Beverage & Food Nigeria Ltd dominates sports drinks

Suntory Beverage & Food Nigeria cements its lead in 2017

Energade is the only other brand present in sports drinks in 2017

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Soft Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Bottled water records fast growth

Poor economic conditions limit growth prospects for most soft drinks

Leading companies focus on marketing campaigns to maintain share

Limited launches seen in 2017 due to poor economic situation

Positive growth expected over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Sports Drinks in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales volume expected to grow well over the forecast period

Sports drinks remains a niche category

Increased interest in exercising is expected to boost growth

COMPETITIVE LANDSCAPE

Suntory Beverage & Food Nigeria Ltd dominates sports drinks

Suntory Beverage & Food Nigeria cements its lead in 2017

Energade is the only other brand present in sports drinks in 2017

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Sports Drinks in Nigeria - Category analysis

HEADLINES

PROSPECTS

Sales volume expected to grow well over the forecast period

Sports drinks remains a niche category

Increased interest in exercising is expected to boost growth

COMPETITIVE LANDSCAPE

Suntory Beverage & Food Nigeria Ltd dominates sports drinks

Suntory Beverage & Food Nigeria cements its lead in 2017

Energade is the only other brand present in sports drinks in 2017

CATEGORY DATA

Soft Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Bottled water records fast growth

Poor economic conditions limit growth prospects for most soft drinks

Leading companies focus on marketing campaigns to maintain share

Limited launches seen in 2017 due to poor economic situation

Positive growth expected over the forecast period

MARKET DATA

APPENDIX

Fountain sales in Nigeria

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports