Sports drinks will see more upbeat volume growth over the forecast period compared to the past five years. Rising health consciousness and participation in sporting activities will drive demand for sports drinks.
Growing interest in exercising and keeping fit, particularly among working professionals, has supported the growth in sport drinks volume sales, and this upward trend is expected to continue into the forecast period. Awareness and exposure to western culture is rising in Nigeria through various media platforms and this is increasing the desire to exercise in order to maintain a healthy lifestyle.
There are potential economic threats to the growth of sports drinks in Nigeria, namely the country’s sluggish economic performance, the depreciating value of the local currency and lower levels of disposable income. However, despite these pandemic induced challenges, key players are expected to devise marketing strategies to position sports drinks as a healthy drink targeted at young adults that are keen on exercising and self-care.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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