In 2020, sports drinks was negatively impacted by the COVID-19 pandemic due to the closure of gyms and sports facilities. Although many gym-enthusiasts continued to work out from home, this was not enough to prevent decline as most purchases for sports drinks are made spontaneously.
In 2021, Vindija dd will continue to dominate sales of sports drinks with its leading brand Vindi Iso Sport. This brand is one of only two significant brands within sports drinks, with the other being Pro Sport from Jamnica dd.
In response to the COVID-19 pandemic in 2020, e-commerce increased significantly as many consumers wanted to limit possible contact with the virus and therefore opted to shop online. However, regardless of the pandemic, gym-enthusiasts are more inclined to purchase their gym and sports related products online as they can find a wider variety of offerings and promotions.
Sports drinks is set to gradually recover from the COVID-19 pandemic, and by the end of the forecast period will return to similar current value and volume sales seen prior to the pandemic. The health and wellness trend will be the main reason for this recovery and will support volume growth of sports drinks as more consumers are expected to engage in health-related activities over the forecast period.
E-commerce is set to continue gathering pace over the forecast period, following the channel’s strong performance in 2020 and 2021. Thanks to the rapid growth of e-commerce, by 2026, sales made via this channel are set to double.
Sports drinks are currently not available in the on-trade in North Macedonia in 2021 as the product area is not popular enough to justify development into this sector. Sports drinks are often bought on the way to the gym, so there is no room for it to become an on-trade product that is accompanied by the dining in element.
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The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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