Off-trade volume sales of sports drinks look set to continue declining over 2023-2024. Demand will remain depressed as high inflation and the weakness of the pound further erode purchasing power among Egyptians and drive up retail unit prices for these products, which are already considered to be quite expensive.
Although the outlook for sports drinks over the forecast period is generally poor, one factor that does bode well for the category is rising health-consciousness among Egyptians. Having recently been reinforced by concerns surrounding COVID-19, this well-established trend is increasingly encouraging more people to go to the gym and regularly partake in sports and other forms of exercise.
Given that high prices remain one of the biggest barriers to demand, the entry of domestic manufacturers offering more affordable products could help to broaden the appeal of sports drinks in Egypt. However, poor growth prospects and a narrow consumer base limit the incentive for local companies to invest in the category.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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