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Learn moreJan 2021
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COVID-19 will not have a significant effect on off-trade volume sales of sports drinks in 2020, as sports facilities like gyms remained open during the pandemic and people continued to exercise as normal. While it will have a significant negative effect on on-trade volume sales, as consumers socialised less outside of their homes due to a fear of contagion, this channel accounts for a relatively small proportion of total volume sales of sports drinks.
Off-trade volume and current value sales of sports drinks have both been in steady decline for most of the review period. While demand is supported by the fact that consumer interest in sports and exercise as a health-maintenance strategy is growing, particularly among young people – who perceive it as important for maintaining a slim and attractive physique, as well as for relieving stress and ensuring a sharp mental focus – its high sugar content is increasingly its Achilles heel.
Off trade value sales of sports drinks in Taiwan remain dominated by two domestic brands: Vitalon Foods Co Ltd’s Super Supau and King Car Food Industrial Co Ltd’s Pocari Sweat. The fact that these products are very competitively priced in comparison with international brands like Swire Coca-Cola Taiwan Ltd’s Aquarius plays a role in this.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports Drinks in Taiwan market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.