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Learn moreDec 2020
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Off-trade volume sales of sports drinks in Brazil have declined consistently in recent years as worsening economic conditions have led consumers to curb spending on non-essentials. This category has been harder hit by increased budget-consciousness than many other areas of the local soft drinks market, as unit prices are comparatively high and there is no strong tradition of sports drinks consumption in the country.
In addition to providing rehydration after physical exercise, sports drinks are also widely consumed as a hangover cure in Brazil. However, this type of consumption has fallen sharply since the beginning of the COVID-19 pandemic.
January 2020 saw Hypera Pharma enter sports drinks with the launch of Engov After, which is available in Tangerine and Citrus flavours and packaged in 250ml PET bottles. The product is an extension of the company’s well established Engov brand, an over the counter medication that claims to provide relief from common hangover symptoms such as dehydration, headache, lethargy etc.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports Drinks in Brazil market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.