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Country Report

Sports Drinks in

Sports Drinks in Brazil

25 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Unfavourable economic situation negatively impacts sports drinks

Sports drinks retail volume sales declined for the last four years of the review period, albeit by a single digit in 2016 and 2017. While the product itself already faced some difficulties in appealing to consumers, the unfavourable economic situation made it worse for manufacturers.

Other beverages continue to conquer ground previously occupied by sports drinks

As an increasing number of consumers work on having a healthier lifestyle, their awareness about product composition and what is good or not for their health also increased. In this context, consumers are more and more critical about what they actually consume, carefully reading labels and questioning manufacturers’ high usage of artificial ingredients.

Scepticism over global sports events to boost category sales

As retail sales of sports drinks began to decelerate and decrease since 2014 – the World Cup year for soccer in Brazil – passing through the Olympic Games in 2016, it is not expected that 2018’s World Soccer Cup in Russia will have any influence in terms of change. Although producers of some brands like Gatorade are global sponsors of major events like Libertadores Soccer Cup and came up with communication campaigns related to Champions League in 2017, locally these initiatives are not expected to bring significant results among Brazilians.

COMPETITIVE LANDSCAPE

Cia Brasileira de Bebidas remains the absolute leader

Locally responsible for producing and distributing Gatorade, Cia Brasileira de Bebidas accounted for slightly more than three quarters of retail value sales in 2017. Globally and locally, the brand continues to be the most traditional supplier for professional athletes – although it is still far from the reality of a wide majority of Brazilians.

Local players withdraw from sports drinks

As the competition in sports drinks gets fiercer and more concentrated among major manufacturers, local players withdrew, aiming to invest in other soft drinks categories with higher profit margins. In 2016, GlobalBev left the category with its Marathon mass brand, aiming to better allocate resources in its portfolio.

Specialist sports players might contribute to category’s reinvention

While ready-to-drink sports drinks struggle to keep consumers interested and willing to purchase the products, some manufacturers of sports-specialised brands invest in powder concentrates and gel versions, targeting amateur and professional athletes. Although these products, specifically, still constitute a very specific niche, it might lead towards new formats and product concepts that could awaken consumer interest in the category.

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Sport Drinks Market Sample Report Sport Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Drinks in Brazil?
What are the major brands in Brazil?
What are key new sports drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports drinks in Brazil?
What time of day are sports drinks most commonly consumed?
What trends motivate people to drink sports drinks in Brazil?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Sports Drinks in Brazil - Category analysis

HEADLINES

PROSPECTS

Unfavourable economic situation negatively impacts sports drinks

Other beverages continue to conquer ground previously occupied by sports drinks

Scepticism over global sports events to boost category sales

COMPETITIVE LANDSCAPE

Cia Brasileira de Bebidas remains the absolute leader

Local players withdraw from sports drinks

Specialist sports players might contribute to category’s reinvention

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Soft Drinks in Brazil - Industry Overview

EXECUTIVE SUMMARY

Although still in decline, soft drinks volume sales show recovery

At-home consumption benefits off-trade volume sales

Small and regional players emerge and consolidate

Players return to new product launches

Expected industry recovery will not lead to irrational expenditure

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Sports Drinks in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Unfavourable economic situation negatively impacts sports drinks

Other beverages continue to conquer ground previously occupied by sports drinks

Scepticism over global sports events to boost category sales

COMPETITIVE LANDSCAPE

Cia Brasileira de Bebidas remains the absolute leader

Local players withdraw from sports drinks

Specialist sports players might contribute to category’s reinvention

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Sports Drinks in Brazil - Category analysis

HEADLINES

PROSPECTS

Unfavourable economic situation negatively impacts sports drinks

Other beverages continue to conquer ground previously occupied by sports drinks

Scepticism over global sports events to boost category sales

COMPETITIVE LANDSCAPE

Cia Brasileira de Bebidas remains the absolute leader

Local players withdraw from sports drinks

Specialist sports players might contribute to category’s reinvention

CATEGORY DATA

Soft Drinks in Brazil - Industry Overview

EXECUTIVE SUMMARY

Although still in decline, soft drinks volume sales show recovery

At-home consumption benefits off-trade volume sales

Small and regional players emerge and consolidate

Players return to new product launches

Expected industry recovery will not lead to irrational expenditure

MARKET DATA

APPENDIX

Fountain sales in Brazil

DEFINITIONS

SOURCES

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