Rising health awareness and health and wellness trends are expected to continue to influence consumer habits over the forecast period, boosting the popularity of sport and outdoor activities and consequently maintaining positive if slowing growth of sports drinks to 2027. Whilst the lockdown and COVID-19 measures reduced the opportunity for exercise, towards the end of the review period, Israeli consumers had become increasingly interested in working out in the gym, playing sport, and maintaining their fitness with this trend set to continue throughout the forecast period.
Tempo Beverages is set to continue to lead sports drinks in Israel as it strongly benefits from its flagship brand Gatorade, which will remain the leading brand over the forecast period despite increasing competition. Gatorade is well-known and highly popular among Israeli consumers thanks to its wide availability, flavour variety and strong marketing efforts.
Since Powerade entered the category in 2018, it has continued to gain category share at the expense of the leading brand, Gatorade. In 2022, Powerade was extended to include Powerade Zero, which is the first reduced sugar sports drink in Israel.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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