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Country Report

Sports Drinks in

Sports Drinks in China

26 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing participation in sporting activity underpins steady growth

The growing trend for regular exercise to keep fit, supported by relevant government policies such as the National Fitness Program (2016-2020), drives growth of sports drinks, in addition to the various sporting activities frequently organised, evidenced by the increasingly popularity of marathon events. At the same time, manufacturers’ efforts to educate consumers about replenishment of lost body fluid with proper sports drinks have paid off, leading to more purchases from consumers after exercising.

Ready-to-drink sports drinks on the rise

The ready-to-drink trend is in line with the quickened pace of lifestyles and consumers typically opt for the most convenient product given their time-pressed daily routines. BioSteel, renowned for its sports drinks concentrates, launched ready-to-drink BioSteel in a PET bottle in China in June 2017.

Slowdown expected over forecast period

Over the forecast period, sports drinks is projected to see growth momentum slow, due to a number of factors. Functional water is likely to erode the share of sports drinks, as it features a similar fluid replenishment function yet with diversified flavours.

COMPETITIVE LANDSCAPE

Guangdong Jianlibao maintains comfortable lead in 2017

Guangdong Jianlibao has implemented a new media marketing strategy to promote branding and sales. To appeal to internet-savvy young consumers, the future mainstream target consumers, Guangdong Jianlibao used hot topics and internet slang to compile amusing marketing slogans via its social media account, in order to enhance brand recognition.

On-trade sales outperformed by off-trade growth

Off-trade distribution boasts a wider range of channels, including booming internet retailing. In addition to sports gyms and other public facilities associated with sports, manufacturers also focus on vending machines to widen distribution.

Consumer trust in multinational brands remains high

In spite of Guangdong Jianlibao’s comfortable lead in the category, multinational brands also performed well in 2017, with three out of the top five players being overseas manufacturers. This is mainly because sports drinks, unlike other soft drinks, are highly sophisticated in terms of ingredients and production.

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Sport Drinks Market Sample Report Sport Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Drinks in China?
What are the major brands in China?
What are key new sports drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports drinks in China?
What time of day are sports drinks most commonly consumed?
What trends motivate people to drink sports drinks in China?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Sports Drinks in China - Category analysis

HEADLINES

PROSPECTS

Growing participation in sporting activity underpins steady growth

Ready-to-drink sports drinks on the rise

Slowdown expected over forecast period

COMPETITIVE LANDSCAPE

Guangdong Jianlibao maintains comfortable lead in 2017

On-trade sales outperformed by off-trade growth

Consumer trust in multinational brands remains high

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Soft Drinks in China - Industry Overview

EXECUTIVE SUMMARY

Soft drinks continues to grow

Consumers move their purchasing online

Coca-Cola China Ltd maintains lead

Exotic products with special taste on the rise

Moderate growth expected over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Sports Drinks in China

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Executive Summary

New Report Guarantee

PROSPECTS

Growing participation in sporting activity underpins steady growth

Ready-to-drink sports drinks on the rise

Slowdown expected over forecast period

COMPETITIVE LANDSCAPE

Guangdong Jianlibao maintains comfortable lead in 2017

On-trade sales outperformed by off-trade growth

Consumer trust in multinational brands remains high

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Sports Drinks in China - Category analysis

HEADLINES

PROSPECTS

Growing participation in sporting activity underpins steady growth

Ready-to-drink sports drinks on the rise

Slowdown expected over forecast period

COMPETITIVE LANDSCAPE

Guangdong Jianlibao maintains comfortable lead in 2017

On-trade sales outperformed by off-trade growth

Consumer trust in multinational brands remains high

CATEGORY DATA

Soft Drinks in China - Industry Overview

EXECUTIVE SUMMARY

Soft drinks continues to grow

Consumers move their purchasing online

Coca-Cola China Ltd maintains lead

Exotic products with special taste on the rise

Moderate growth expected over the forecast period

MARKET DATA

APPENDIX

Fountain sales in China

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