Sports Drinks in China

PROSPECTS

Target consumers expanding from professional athletes to general population

Sports drinks used to target a small group of athletes and professional sports lovers, but now sports drinks companies are turning to attract a larger consumer group and satisfy more exercise and sports participants. Canadian sports drink Biosteel was first designed by a strength and conditioning coach for NHL athletes and is used by more than 85 professional sports teams in North America.

Sports drinks gaining share from other soft drinks

Sports drinks typically have a light colour and attractive packaging. In addition, sports drinks typically use fewer artificial ingredients.

Convenience stores and vending machines on the rise

Consumers of sports drinks usually make impulse purchases after exercise or sporting activities, making convenience stores and vending machines near gyms and sports centres ideal selling channels. Rapid expansion of convenience stores and vending machines is making them more accessible for consumers, indirectly helping sports drinks increase exposure to consumers.

COMPETITIVE LANDSCAPE

Leader Guangdong Jianlibao losing share slowly

Guangdong Jianlibao Group maintained its leading position in 2018 with moderate growth. Jianlibao was already popular in the 1980s and 1990s as the first drink with added alkaline electrolytes in China and reached its sales performance peak in 1997.

Pocari Sweat records continuously healthy growth

First introduced to China in 2002, Pocari Sweat has built a professional and healthy brand image and gradually gained trust among Chinese consumers. Pocari Sweat has remained in a strategic alliance with the National Sports Training Centre for more than a decade, underpinning its quality and professionalism.

Files are delivered directly into your account within a few minutes of purchase.