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Country Report

Sports Drinks in

Sports Drinks in China

27 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Target consumers expanding from professional athletes to general population

Sports drinks used to target a small group of athletes and professional sports lovers, but now sports drinks companies are turning to attract a larger consumer group and satisfy more exercise and sports participants. Canadian sports drink Biosteel was first designed by a strength and conditioning coach for NHL athletes and is used by more than 85 professional sports teams in North America.

Sports drinks gaining share from other soft drinks

Sports drinks typically have a light colour and attractive packaging. In addition, sports drinks typically use fewer artificial ingredients.

Convenience stores and vending machines on the rise

Consumers of sports drinks usually make impulse purchases after exercise or sporting activities, making convenience stores and vending machines near gyms and sports centres ideal selling channels. Rapid expansion of convenience stores and vending machines is making them more accessible for consumers, indirectly helping sports drinks increase exposure to consumers.

COMPETITIVE LANDSCAPE

Leader Guangdong Jianlibao losing share slowly

Guangdong Jianlibao Group maintained its leading position in 2018 with moderate growth. Jianlibao was already popular in the 1980s and 1990s as the first drink with added alkaline electrolytes in China and reached its sales performance peak in 1997.

Pocari Sweat records continuously healthy growth

First introduced to China in 2002, Pocari Sweat has built a professional and healthy brand image and gradually gained trust among Chinese consumers. Pocari Sweat has remained in a strategic alliance with the National Sports Training Centre for more than a decade, underpinning its quality and professionalism.

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Sport Drinks Market Sample Report Sport Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Drinks in China?
What are the major brands in China?
What are key new sports drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports drinks in China?
What time of day are sports drinks most commonly consumed?
What trends motivate people to drink sports drinks in China?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Sports Drinks in China - Category analysis

HEADLINES

PROSPECTS

Target consumers expanding from professional athletes to general population

Sports drinks gaining share from other soft drinks

Convenience stores and vending machines on the rise

COMPETITIVE LANDSCAPE

Leader Guangdong Jianlibao losing share slowly

Pocari Sweat records continuously healthy growth

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 2 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

Soft Drinks in China - Industry Overview

EXECUTIVE SUMMARY

Soft drinks records another year of growth

Health awareness is widely seen in many categories

Local players perform better than multinationals

Chilled products on the rise

Lighter products will receive more attention

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Sports Drinks in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Target consumers expanding from professional athletes to general population

Sports drinks gaining share from other soft drinks

Convenience stores and vending machines on the rise

COMPETITIVE LANDSCAPE

Leader Guangdong Jianlibao losing share slowly

Pocari Sweat records continuously healthy growth

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Sports Drinks in China - Category analysis

HEADLINES

PROSPECTS

Target consumers expanding from professional athletes to general population

Sports drinks gaining share from other soft drinks

Convenience stores and vending machines on the rise

COMPETITIVE LANDSCAPE

Leader Guangdong Jianlibao losing share slowly

Pocari Sweat records continuously healthy growth

CATEGORY DATA

Soft Drinks in China - Industry Overview

EXECUTIVE SUMMARY

Soft drinks records another year of growth

Health awareness is widely seen in many categories

Local players perform better than multinationals

Chilled products on the rise

Lighter products will receive more attention

MARKET DATA

APPENDIX

Fountain sales in China

SOURCES

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