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Country Report

Sports Drinks in

Sports Drinks in China

Dec 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

National fitness drives sports drinks growth

Implementation of the Healthy China 2030 Initiative in 2016 provided a great opportunity for sports drinks to grow. Under the initiative, the total sports population increased dramatically, and the total amount of marathon events in China jumped 50-fold compared to those in 2011.

Sponsorship of sports events a major marketing strategy

In order to increase the exposure rate and attract a larger consumer base, sports drinks manufacturers have chosen to sponsor sports events. For example, Gatorade organised a 3-versus-3 Football Match and Three-Player Basketball Match in major first-tier and second-tier cities in China.

Beneficial ingredients are added except for hydration function

With increasing health and wellness awareness among consumers, the development of sports drinks is also changing. At the beginning, sports drinks were regarded as water replenishment for people who exercise.

COMPETITIVE LANDSCAPE

Guangdong Jianlibao Group leads sports drinks

Jianlibao continues to lead sports drinks in China through product innovation. The year of 2019 marks the 29th year of Guangdong Jianlibao Group.

Pocari Sweat records sales decline due to political issues

Pocari Sweat was introduced into China in 2002 as a professional and healthy sports drinks brand. However, due to Pocari Sweat’s actions in response to the riots in Hong Kong, the former Chief Executive of the Hong Kong Special Administrative Region called for a boycott of Pocari Sweat throughout the country.

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Sport Drinks Market Sample Report Sport Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Drinks in China?
What are the major brands in China?
What are key new sports drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports drinks in China?
What time of day are sports drinks most commonly consumed?
What trends motivate people to drink sports drinks in China?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Sports Drinks in China - Category analysis

HEADLINES

PROSPECTS

National fitness drives sports drinks growth

Sponsorship of sports events a major marketing strategy

Beneficial ingredients are added except for hydration function

COMPETITIVE LANDSCAPE

Guangdong Jianlibao Group leads sports drinks

Pocari Sweat records sales decline due to political issues

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 2 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

Soft Drinks in China - Industry Overview

EXECUTIVE SUMMARY

Soft drinks records modest growth

Health and wellness trend influences the market

International players remain active facing competition from local players

Flavour innovation occurs across categories

Moderate growth forecast for soft drinks over the coming years

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

Megatrends

Country Report

Sports Drinks in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

National fitness drives sports drinks growth

Sponsorship of sports events a major marketing strategy

Beneficial ingredients are added except for hydration function

COMPETITIVE LANDSCAPE

Guangdong Jianlibao Group leads sports drinks

Pocari Sweat records sales decline due to political issues

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Sports Drinks in China - Category analysis

HEADLINES

PROSPECTS

National fitness drives sports drinks growth

Sponsorship of sports events a major marketing strategy

Beneficial ingredients are added except for hydration function

COMPETITIVE LANDSCAPE

Guangdong Jianlibao Group leads sports drinks

Pocari Sweat records sales decline due to political issues

CATEGORY DATA

Soft Drinks in China - Industry Overview

EXECUTIVE SUMMARY

Soft drinks records modest growth

Health and wellness trend influences the market

International players remain active facing competition from local players

Flavour innovation occurs across categories

Moderate growth forecast for soft drinks over the coming years

MARKET DATA

APPENDIX

Fountain sales in China

SOURCES

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