Sports drinks are predicted to see a decelerating rate of growth over the forecast period, despite the burgeoning health and wellness trend, which is expected to see more consumers engage in sport in the coming years. At present, sales remain restricted largely to people who participate in sport or who visit the gym, which presents a limitation to further growth within the category.
Unlike other types of soft drinks, sports drinks is characterised by a lack of brands with a reduced or zero sugar content. This presents a potential opportunity for manufacturers to consider, given the increasingly healthy habits of Peruvian consumers.
Ajeper SA is expected to maintain its strong lead in sports drinks over the forecast period, underpinned by the success of its Sporade brand, which will be increasingly marketed as a product for daily consumption, rather than purely as an exercise-enhancing product for hydration or recovering lost electrolytes. In common with its competitors, such as Arca Continental Lindley, the company is also expected to focus on larger bottle sizes, which have a better price per litre ratio.
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The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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