Although the pandemic led to heightened health awareness in Chile, encouraging some consumers to resume or even take up exercise, many others who used to exercise became sedentary. Therefore, Chile remains a country with high obesity levels.
Despite growing interest in Chile, reduced sugar sports drinks holds low share within the category. There are several possible reasons behind this, including whether consumers are not responding to reduced sugar products because they do not like the flavour or because they perceive that sugar content is an essential element of sports drinks for recovery.
Despite having experienced strong growth rates over the review period, in addition to greater diversification of flavours and varieties, the category remains vulnerable to price increases. This is because sports drinks are not perceived as a first-need product, but rather a drink that one consumes following exercise to aid recovery, although hydration can be achieved with water.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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