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Country Report

Sports Drinks in

Sports Drinks in Norway

20 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Existing brands and products drive sales, while innovation remains tenuous

The Powerade and Yt Sportsdrikk brands dominated sports drinks, and there were few significant attempts by other players to enter the category. These brands had loyal consumer bases but showed little innovation over the review period, which constrained category growth.

Decline continues

Sports drinks continued to decline, as it fell between the two chairs of energy boosting properties and healthier living for many consumers. For consumers seeking a convenient boost of energy, sports drinks products fall short in terms of aligning with the health trend, as energy drinks satisfy the same need for consumers – mostly non-athletes and less concerned with the more subtle attributes of sports drinks including electrolyte content.

Sugar avoidance remains a key challenge

Sports drinks generally struggle with consumers’ negative perception of sugar, which limits the popularity of such drinks for situations beyond endurance-demanding activities.

COMPETITIVE LANDSCAPE

Coca-Cola Enterprises Norge AS remains the leader

Coca-Cola Enterprises Norge AS remained the leader with its Powerade brand, which had a longstanding presence, and benefited from wide distribution for its three main flavours: orange, lemon and mountain blast. Despite an absence of product innovation in terms of flavours and design over the review period, the company continued to benefit from low competition and strong consumer loyalty.

A notable market entry, and no new products from leading brands

No new product launches were observed in 2017 from leading brands Powerade and Yt Sportsdrikk. The most notable novelty in sports drinks came from the leader in functional bottled water, Vitamin Well AB, and the launch of Vitamin Well+.

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Sport Drinks Market Sample Report Sport Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Drinks in Norway?
What are the major brands in Norway?
What are key new sports drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports drinks in Norway?
What time of day are sports drinks most commonly consumed?
What trends motivate people to drink sports drinks in Norway?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Sports Drinks in Norway - Category analysis

HEADLINES

PROSPECTS

Existing brands and products drive sales, while innovation remains tenuous

Decline continues

Sugar avoidance remains a key challenge

COMPETITIVE LANDSCAPE

Coca-Cola Enterprises Norge AS remains the leader

A notable market entry, and no new products from leading brands

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Soft Drinks in Norway - Industry Overview

EXECUTIVE SUMMARY

Cold summer weather and strong health trend drives soft drinks into decline

Proposed hike in sugar tax

Discounter Rema 1000 implements controversial “best friend” strategy

Healthier, energising, convenient and natural – characteristics of new product launches

Soft drinks expected to return to positive growth over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Sports Drinks in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Existing brands and products drive sales, while innovation remains tenuous

Decline continues

Sugar avoidance remains a key challenge

COMPETITIVE LANDSCAPE

Coca-Cola Enterprises Norge AS remains the leader

A notable market entry, and no new products from leading brands

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Sports Drinks in Norway - Category analysis

HEADLINES

PROSPECTS

Existing brands and products drive sales, while innovation remains tenuous

Decline continues

Sugar avoidance remains a key challenge

COMPETITIVE LANDSCAPE

Coca-Cola Enterprises Norge AS remains the leader

A notable market entry, and no new products from leading brands

CATEGORY DATA

Soft Drinks in Norway - Industry Overview

EXECUTIVE SUMMARY

Cold summer weather and strong health trend drives soft drinks into decline

Proposed hike in sugar tax

Discounter Rema 1000 implements controversial “best friend” strategy

Healthier, energising, convenient and natural – characteristics of new product launches

Soft drinks expected to return to positive growth over the forecast period

MARKET DATA

APPENDIX

Fountain sales in Norway

Trends

SOURCES

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