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Country Report

Sports Drinks in

Sports Drinks in Norway

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Established players continue to dominate, with little product innovation seen

The brands Powerade and Yt Sportsdrikk continued to dominate sports drinks, with scarce efforts from other players to enter the market. This competitive situation has led to companies making only a minimum of investment, in the form of a retrenchment of product development, in order to maintain sales shares.

Sugar avoidance and cross-border trade curbs growth expectations for sports drinks

All variants by the two largest players in Norway contain moderate sugar levels, typically through the addition of dextrose, maltodextrin or fructose. The product remains a popular alternative within a somewhat limited consumer group of athletes and more serious sportspeople, concerned more with boosting endurance during their workouts than about the sugar content.

COMPETITIVE LANDSCAPE

Coca-Cola maintains its leading position

Coca-Cola Enterprises Norge AS maintained its value share with the leading position held by its Powerade brand in 2018. With its longstanding presence, the brand enjoys strong awareness among consumers and extensive distribution, particularly in grocery retailers.

Tine remains number two

Tine SA maintained a stable share as the number two in sports drinks with the Yt brand in 2018. Yt Sportsdrikk is part of a larger product series of sports food and drinks, Yt, which, due to extensive marketing efforts, has an overall strong brand awareness and excellent distribution in Norway.

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Samples

Sport Drinks Market Sample Report Sport Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Drinks in Norway?
What are the major brands in Norway?
What are key new sports drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports drinks in Norway?
What time of day are sports drinks most commonly consumed?
What trends motivate people to drink sports drinks in Norway?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Sports Drinks in Norway - Category analysis

HEADLINES

PROSPECTS

Established players continue to dominate, with little product innovation seen

Sugar avoidance and cross-border trade curbs growth expectations for sports drinks

COMPETITIVE LANDSCAPE

Coca-Cola maintains its leading position

Tine remains number two

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 2 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

Soft Drinks in Norway - Industry Overview

EXECUTIVE SUMMARY

Mixed performance for soft drinks

Major tax increases on soft drinks creates turmoil in the industry

Coca-Cola maintains its leading position

Sugar reduction remains the strongest cross-category trend

Flat development expected for soft drinks over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Sports Drinks in Norway

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Executive Summary

New Report Guarantee

PROSPECTS

Established players continue to dominate, with little product innovation seen

Sugar avoidance and cross-border trade curbs growth expectations for sports drinks

COMPETITIVE LANDSCAPE

Coca-Cola maintains its leading position

Tine remains number two

Samples

Overview

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Table of Contents

Sports Drinks in Norway - Category analysis

HEADLINES

PROSPECTS

Established players continue to dominate, with little product innovation seen

Sugar avoidance and cross-border trade curbs growth expectations for sports drinks

COMPETITIVE LANDSCAPE

Coca-Cola maintains its leading position

Tine remains number two

CATEGORY DATA

Soft Drinks in Norway - Industry Overview

EXECUTIVE SUMMARY

Mixed performance for soft drinks

Major tax increases on soft drinks creates turmoil in the industry

Coca-Cola maintains its leading position

Sugar reduction remains the strongest cross-category trend

Flat development expected for soft drinks over the forecast period

MARKET DATA

APPENDIX

Fountain sales in Norway

SOURCES

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