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Learn moreDec 2020
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The impact of COVID-19 on sports drinks during lockdown was mitigated to some extent by key launches taking place in 2020, such as Coca-Cola Finland’s low calorie Powerade Zero. This was the first high-volume launch in the category, although smaller brands had already entered during the review period.
Off-trade volume sales of sports drinks are expected to show strong growth in 2020, a trend that can be at least partly attributed to increased distribution, which has been widening to include health and sports centres, grocery retailers and online outlets, although some of these channels, such as sports centres, were restricted or unavailable during lockdown. Online distribution has, for example, expanded via Lidl, Finland’s only discounter, which now has a portion of its webpage headlined Sportyfeel (Feel the Fuel), offering sports drinks in addition to sports equipment.
Competition within sports drinks is fierce, and Coca-Cola Finland Oy’s Powerade and Hartwall’s Gatorade are expected to maintain their collectively dominant position in sports drinks in 2020. Although Hartwall is set to lose some share, Coca-Cola is likely to strengthen its lead, thanks to its strong presence in Finland across retail channels, its well-established distribution networks, and the company’s might, which enables it to withstand the worst economic effects of the pandemic.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Finland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.