Executive Summary

Mar 2019
PROSPECTS
The fitness trend supports sales of sports drinks

The fitness trend strengthened during the review period, and this helped to boost sales of sports drinks. However, the selection was still somewhat more limited than, for example, in sports protein drinks.

Recovery drinks will become more popular

Although the number of recovery drinks is relatively modest outside sports protein drinks, this is one of the most promising areas in terms of future prospects in sports drinks. BCAA properties and products with a more sophisticated image are key when seeking growth in sports drinks – the currently available standard sports drinks have little growth prospects, but well-positioned value-added products have some basis for growth.

Private label is expected to grow as innovative products emerge

Private label manufacturers have seized the opportunity in sports drinks, as manufacturer engagement was relatively low in the last two years. Kesko launched its Pirkka sports drinks in 2017, and Lidl Suomi added several products to its Sportyfeel range.

COMPETITIVE LANDSCAPE
Coca-Cola Finland and Hartwall continue to lead sports drinks

Coca-Cola Finland’s Powerade brand and Hartwall’s Gatorade brand continued to dominate sports drinks in off-trade value terms in 2018. Both, however, saw lower shares when compared with the beginning of the review period.

Olvi increases its share with a better positioning in grocery retailers

Local company Olvi, ranked third in sports drinks with its Teho brand in off-trade value terms in 2018, and increased its share moderately during the review period. This better than average performance was due mainly to the overall expansion of its range, which also included sports protein drinks and sports protein bars, as well as concentrates.

Private label ranges see the best growth rates in sports drinks

Private label ranges achieved above-average growth rates in the last two years of the review period. Kesko’s Pirkka sports drink range gave RTD sports drinks the visibility that they had been lacking in grocery retailers.

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Sports Drinks in Finland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Drinks in Finland?
  • What are the major brands in Finland?
  • What are key new sports drinks launches and what impact impact did they have on #category#?
  • Who are the key consumers of sports drinks in Finland?
  • What time of day are sports drinks most commonly consumed?
  • What trends motivate people to drink sports drinks in Finland?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Sports Drinks in Finland - Category analysis

HEADLINES

PROSPECTS

The fitness trend supports sales of sports drinks
Recovery drinks will become more popular
Private label is expected to grow as innovative products emerge

COMPETITIVE LANDSCAPE

Coca-Cola Finland and Hartwall continue to lead sports drinks
Olvi increases its share with a better positioning in grocery retailers
Private label ranges see the best growth rates in sports drinks

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 2 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

Soft Drinks in Finland - Industry Overview

EXECUTIVE SUMMARY

The better economy helps to lift volume and value sales of soft drinks
The health and wellness trend strengthens
Companies offering products across categories lead
Functional drinks are a key driver of product launches
Value-added products will have opportunities in the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Finland
Trends

SOURCES

Summary 1 Research Sources