Sports drinks has been given a substantial boost in 2021 with predictions for double-digit off-trade growth in both volume and value terms after a negative 2020 due to lockdowns and restrictions. The occasions for consumption of sports drinks had been significantly reduced by the closure of most sports-related activities.
Heightened health consciousness represents a fundamental trend for the consumption of sports drinks in 2021. While Irish consumers had already demonstrated increasing levels of health awareness in pre-pandemic times, the 2021 scenario presents enhanced focus on nutritional qualities.
Among the many growth drivers of sports drinks in 2021 is innovation. Flavour innovations are supporting demand for brands along with high investments in marketing operations.
The renewed improvement in health and wellness consciousness of Irish consumers as a result of the pandemic will prove to be both a complex challenge and an opportunity with high potential for sports drinks. The legislative developments as well as the growing public concern for high sugar content are expected to present limitations for the penetration as well as profitability.
A vital development over the forecast period will be the introduction of a deposit return scheme (DRS) in Ireland. This will lead to players increasing unit prices to account for a deposit, which will be credited to consumers once they return their plastic bottle or aluminium to the point of sale.
A factor accounting for the strong short-term performance of sports drinks is the dominance of these products through off-trade as opposed to on-trade outlets due to consumption habits. Therefore, sports drinks have not been affected by the horeca closures as consistently, with consumers still able to enjoy a drink after a run or some other form of exercise.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!