Consumers are becoming more aware of how important it is to include physical activity and sports in their daily routine, and this will naturally benefit the consumption of sports drinks in Ireland. However, consumers’ awareness of their health, and on the impact of specific ingredients on their wellbeing, will also bring a downside to the category, particularly to regular sports drinks.
Plans for the implementation of the Deposit Return Scheme (DRS) in Ireland have been ongoing in the last couple of years. A high priority amongst authorities and the main players in the beverages space, and with legislation passed in October 2022, the goal is to establish a sustainable cycle, in which plastic will be collected and regenerated in the country.
Sports drinks is strongly led by Lucozade in the country, and this has limited the competition within the category to some extent, with few recent significant innovations. However, the maintenance of this strategy might be harmful to the category in the long term, especially with the expansion of alternative functional beverages using different added ingredients, such as functional bottled water and functional and fortified juice.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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