The expected sales growth of sports drinks over the forecast period will be driven by a rising number of health-conscious consumers taking up a sport or training in gyms, and exercising more frequently. Moreover, the category is growing from a low base in Algeria, so there is significant room for growth over the forecast period.
COVID-19 kept gyms across the country closed during the seclusion period in order to slow the spread of the virus. As the pandemic is now under control in the country, the reopening of gyms will lead to increased demand for sports drinks over the forecast period.
Sports drinks is expected to remain a small niche category in Algeria over the forecast period. The main consumers of these products will continue to sports enthusiasts and those who are able to afford them as they are expensive.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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