After acquiring a 15% stake in the company in 2018, and bringing the brand into its US bottling and distribution system, The Coca-Cola Co fully acquired the Body Armor sports drink line in 2021 for USD5.6 billion.
Traditionally, sports drinks products in the US have been formulated as still, glucose-based drinks, with a mixture of water, salt (electrolytes) and carbohydrates (sugar) in the isotonic range – generally defined as a similar concentration to human blood, 6-8% carbohydrates. This formulation reflects the original intent of sports drinks, which are still marketed as beverages intended for athletic recovery and replenishment after exercise.
The shifting appeal of the category and growth of non-athletic, refreshment-driven rehydration occasions is blurring the lines between typical sports drinks and brands like Pedialyte (Abbott Pharmaceutical) or Electrolit (Grupo Pisa), which are OTC electrolyte solutions originally intended for rehydration and replenishment after illness. In practice, these semi-pharmaceutical electrolyte solutions (generally containing more electrolytes per serving) have been preferred by some consumers for both athletic and casual rehydration, with Pedialyte in particular popularised as a hangover remedy.
The traditional role and formulation of the sports drinks category will continue to evolve, as caffeinated products blur the line between refreshment options and other functional need-states. This will include energy drinks, with a growing number of caffeinated hydration drinks now available to US consumers.
The US sports drinks category is highly consolidated around the major producers, with Coca-Cola’s full acquisition of Body Armor in 2021 meaning that Coca-Cola and PepsiCo will jointly account for more than 95% of retail sales of sports drinks. While this is likely to remain the case for the immediate future, the pace of innovation among independent brands and alternative formats may result in disruptive brands in the category over the forecast period.
Personal health technology – apps and wearable devices – offer consumers the ability to better monitor, record and improve hydration throughout the day. Several new health applications on the US market seek to record the amount of water consumed, offering reminders as physical activity increases.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!