The pricing of sports drinks is positioned at a premium, given the benefits of their ingredients and additives. The development of new products with new formulations, coupled with inflation, has only pushed the average unit price up over time.
Growth in sports drinks has been driven more in value than in volume terms in 2021 and 2022. Inflation, premiumisation strategies, and an evolving product landscape have continued to push up prices in 2022, leading to high value growth and relatively more stable volume activity for both regular and reduced sugar sports drinks.
Sports drinks has long been dominated by large brands that can spend big on marketing, promotion and distribution. Now, consumers are becoming more aware of and informed about what goes into their drinks, and are seeking transparency and functional ingredients to bring them greater rehydration and replenishment.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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