With an increasing number of Estonians engaging in sport and going to the gym, as well as with the emergence of new activity types, the demand for sports drinks is expected to be boosted over the forecast period. Sports drinks in Estonia is still a developing category, therefore there is room for growth and there remains significant scope for new product development.
Despite a positive outlook for sports drinks in Estonia, sales will nevertheless be challenged by functional bottled water, which is often equated with sports drinks in terms of its rehydration and health benefits. For example, the Vitamineral brand from A Le Coq and Vitamin Well from distributer GKR Trade OÜ provide functional bottled water with benefits similar to those of sports drinks.
Local producer A Le Coq will continue to perform well thanks to its well-known brands, promotional activities and investment in new product development. It is highly unlikely that any other players in the market will increase their value shares significantly, but some local producers who are active in soft drinks but not yet producing sports drinks could expand into the category over the course of the forecast period.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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