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Learn moreJan 2021
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Sports drinks was negatively impacted by the closure of sporting facilities in Estonia in 2020 and the reduction in organised sports in general during lockdown. In addition, sports drinks are not regarded as a necessary feature of sporting activity, and many Estonians opt for regular mineral water to rehydrate instead: its natural profile appeals to health-conscious consumers eager to cut down on their sugar intake as the link between obesity and immunity becomes clear.
A Le Coq AS continued to dominate sports drinks in Estonia in 2020, although the company lost a very small amount of share to its rivals Apricot OÜ and Jungent Estonia OÜ. A Le Coq maintains consumer interest by regularly updating its range of Arctic Sports brands and heavily investing in marketing and PR campaigns.
Despite the challenges facing sporting activities in 2020, jogging became one of the few outdoor sports that increased during lockdown, and this led to some demand for various types of isotonic sports drinks. Moreover, greater numbers of consumers wary of shopping in public places during the COVID-19 pandemic opted to purchase sports drinks online, and e-commerce sales in sports drinks increased at the expense of store-based retailing as digital platforms became more user friendly.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Estonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports Drinks in Estonia market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.