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Country Report

Sports Drinks in

Sports Drinks in Estonia

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Closure of sports facilities and lockdown hits sports drinks hard in 2020

Sports drinks was negatively impacted by the closure of sporting facilities in Estonia in 2020 and the reduction in organised sports in general during lockdown. In addition, sports drinks are not regarded as a necessary feature of sporting activity, and many Estonians opt for regular mineral water to rehydrate instead: its natural profile appeals to health-conscious consumers eager to cut down on their sugar intake as the link between obesity and immunity becomes clear.

Local origins and strong promotion help ensure A Le Coq’s continued dominance

A Le Coq AS continued to dominate sports drinks in Estonia in 2020, although the company lost a very small amount of share to its rivals Apricot OÜ and Jungent Estonia OÜ. A Le Coq maintains consumer interest by regularly updating its range of Arctic Sports brands and heavily investing in marketing and PR campaigns.

Shifts in consumer behaviour boost isotonic drinks and e-commerce

Despite the challenges facing sporting activities in 2020, jogging became one of the few outdoor sports that increased during lockdown, and this led to some demand for various types of isotonic sports drinks. Moreover, greater numbers of consumers wary of shopping in public places during the COVID-19 pandemic opted to purchase sports drinks online, and e-commerce sales in sports drinks increased at the expense of store-based retailing as digital platforms became more user friendly.

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Samples

Sport Drinks Market Sample Report Sport Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Drinks in Estonia?
What are the major brands in Estonia?
What are key new sports drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports drinks in Estonia?
What time of day are sports drinks most commonly consumed?
What trends motivate people to drink sports drinks in Estonia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Sports Drinks in Estonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Closure of sports facilities and lockdown hits sports drinks hard in 2020

Local origins and strong promotion help ensure A Le Coq’s continued dominance

Shifts in consumer behaviour boost isotonic drinks and e-commerce

RECOVERY AND OPPORTUNITIES

Demand for sports drinks will be boosted by increasingly hot summer temperatures

Scope for strong growth in a developing category, as Estonians embrace sporting activity

Functional bottled water poses a threat, but sports drink players can rise to the challenge

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Soft Drinks in Estonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Sports Drinks in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Closure of sports facilities and lockdown hits sports drinks hard in 2020

Local origins and strong promotion help ensure A Le Coq’s continued dominance

Shifts in consumer behaviour boost isotonic drinks and e-commerce

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sports Drinks in Estonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Closure of sports facilities and lockdown hits sports drinks hard in 2020

Local origins and strong promotion help ensure A Le Coq’s continued dominance

Shifts in consumer behaviour boost isotonic drinks and e-commerce

RECOVERY AND OPPORTUNITIES

Demand for sports drinks will be boosted by increasingly hot summer temperatures

Scope for strong growth in a developing category, as Estonians embrace sporting activity

Functional bottled water poses a threat, but sports drink players can rise to the challenge

CATEGORY DATA

Soft Drinks in Estonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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