Executive Summary

Mar 2019
PROSPECTS
Sales driven by increasing health awareness

Sports drinks are not as common as other soft drinks in Uruguay. Many consumers are used to drinking water when exercising due to both tradition as well as being cheaper than sports drinks.

High unit prices remain an obstacle to stronger growth

In spite of a rise in awareness of health issues, sports drinks in 2018 continued to be mainly purchased by young men, particularly professional sportsmen. FNC, with its Gatorade brand, is trying to attract a wider audience, focusing not only on professionals but also consumers who participate in sport on an amateur basis.

COMPETITIVE LANDSCAPE
Fábricas Nacionales de Cerveza (FNC) continues to dominate sports drinks

FNC continued to dominate sports drinks in Uruguay in 2018, with no other company accounting for a significant share of sales. The company’s position can be attributed to the popularity of its Gatorade brand, which it continues to advertise in an effort to attract new consumers and further grow the category.

Full Sports launched in the Uruguayan market

In December 2018, Cía Cervecerías Unidas launched the Full Sports brand of sports drinks. The company was already present in the country with carbonates and bottled water but decided to launch a sports drink due to a lack of products in this category.

Other companies also expected to enter sports drinks in Uruguay

Sales of sports drinks remained low in Uruguay over the review period but with increasing consumer interest in health and wellness more manufacturers are expected to enter the category, following on from the arrival of Cía Cervecerías Unidas and Full Sports, which can now be found alongside Gatorade in retail outlets. Coca-Cola’s Powerade brand is not yet available in the Uruguayan market but is likely to be launched in the relatively near future as it has already been advertised and has a presence at various sporting events, meaning by the time it is launched consumers will be familiar with the name.

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Sports Drinks in Uruguay

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Drinks in Uruguay?
  • What are the major brands in Uruguay?
  • What are key new sports drinks launches and what impact impact did they have on #category#?
  • Who are the key consumers of sports drinks in Uruguay?
  • What time of day are sports drinks most commonly consumed?
  • What trends motivate people to drink sports drinks in Uruguay?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Sports Drinks in Uruguay - Category analysis

HEADLINES

PROSPECTS

Sales driven by increasing health awareness
High unit prices remain an obstacle to stronger growth

COMPETITIVE LANDSCAPE

Fábricas Nacionales de Cerveza (FNC) continues to dominate sports drinks
Full Sports launched in the Uruguayan market
Other companies also expected to enter sports drinks in Uruguay

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 2 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

Soft Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Consumers shifting to healthier soft drinks
Economic slowdown impacts all categories
Large manufacturers leave little room for new smaller players to grow
Manufacturers launch new products with a lower sugar content
Forecast period sales are expected to remain relatively stable

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources