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Country Report

Sports Drinks in

Sports Drinks in Uruguay

18 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing health and wellness awareness boosts value sales

Consumer awareness of health and wellness issues increased over the review period, resulting in a shift in consumer behaviour, which, in turn, led to an increase in both off-trade value and volume sales of sports drinks. The target audience of sports drinks in Uruguay was historically young men with an interest in sport.

Unit price increases a potential threat to growth

Sports drinks can be considered relatively expensive products compared to other soft drinks. The only brand with a significant share, Gatorade, has been increasing unit prices, to different degrees according to bottle sizes.

COMPETITIVE LANDSCAPE

Only one company holds a significant share

Only one brand holds a significant share in sports drinks. Gatorade, from Fábricas Nacionales de Cerveza, controls the lion’s share of sales, with little competition.

Launch of Powerade postponed

During the review period, Montevideo Refrescos postponed its launch of Powerade, a well-known brand which could boost growth of sports drinks. However, having delayed the decision, and with many consumers already trading down to less expensive options, it is not expected that the company will move in this direction in the short-term.

Gatorade widely advertised in the media

Gatorade is the only company with a significant share in the Uruguayan sports drinks category. Even so, the player does not skimp on advertising.

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Sport Drinks Market Sample Report Sport Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Drinks in Uruguay?
What are the major brands in Uruguay?
What are key new sports drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports drinks in Uruguay?
What time of day are sports drinks most commonly consumed?
What trends motivate people to drink sports drinks in Uruguay?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Sports Drinks in Uruguay - Category analysis

HEADLINES

PROSPECTS

Increasing health and wellness awareness boosts value sales

Unit price increases a potential threat to growth

COMPETITIVE LANDSCAPE

Only one company holds a significant share

Launch of Powerade postponed

Gatorade widely advertised in the media

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Soft Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Consumer shift to healthier soft drinks leads to decline in sales of carbonates

Unresolved solution to tap water quality issues increases bottled water sales

The leading companies maintain their positions leaving little room for small players to increase sales

New products have little impact on total value sales

A number of conditions limit future growth possibilities

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Sports Drinks in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing health and wellness awareness boosts value sales

Unit price increases a potential threat to growth

COMPETITIVE LANDSCAPE

Only one company holds a significant share

Launch of Powerade postponed

Gatorade widely advertised in the media

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Sports Drinks in Uruguay - Category analysis

HEADLINES

PROSPECTS

Increasing health and wellness awareness boosts value sales

Unit price increases a potential threat to growth

COMPETITIVE LANDSCAPE

Only one company holds a significant share

Launch of Powerade postponed

Gatorade widely advertised in the media

CATEGORY DATA

Soft Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Consumer shift to healthier soft drinks leads to decline in sales of carbonates

Unresolved solution to tap water quality issues increases bottled water sales

The leading companies maintain their positions leaving little room for small players to increase sales

New products have little impact on total value sales

A number of conditions limit future growth possibilities

MARKET DATA

DEFINITIONS

SOURCES

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