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Learn more18 pages, Mar 2018
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Consumer awareness of health and wellness issues increased over the review period, resulting in a shift in consumer behaviour, which, in turn, led to an increase in both off-trade value and volume sales of sports drinks. The target audience of sports drinks in Uruguay was historically young men with an interest in sport.
Sports drinks can be considered relatively expensive products compared to other soft drinks. The only brand with a significant share, Gatorade, has been increasing unit prices, to different degrees according to bottle sizes.
Only one brand holds a significant share in sports drinks. Gatorade, from Fábricas Nacionales de Cerveza, controls the lion’s share of sales, with little competition.
During the review period, Montevideo Refrescos postponed its launch of Powerade, a well-known brand which could boost growth of sports drinks. However, having delayed the decision, and with many consumers already trading down to less expensive options, it is not expected that the company will move in this direction in the short-term.
Gatorade is the only company with a significant share in the Uruguayan sports drinks category. Even so, the player does not skimp on advertising.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Uruguay with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports Drinks in Uruguay market research report includes:
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Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.