Retail volume sales of sports drinks are expected to witness dynamic growth in the forecast period, as consumers seek out these functional beverages for consumption before and after sports activities. The health and wellness trend is expected to intensify in the years to come, which will see an increased number of people start working out and going to gyms more frequently, which is also set to promote growth over the forecast period.
The health and wellness trend has been growing rapidly in recent years in Uruguay and it is expected to gather pace in response to the COVID-19 health crisis. As a result, the media and news are increasingly discussing the bad reputation of sugar and subsequent expansion of low calorie offerings.
Despite rising health and wellness in the country, products within sports drinks are expected to continue to be mainly purchased by young men over the forecast period, particularly professional sportsmen. FNC, with its Gatorade brand, is trying to attract a wider consumer base by focusing not only on professionals but also on consumers who participate in sport at an amateur level.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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