In 2021, sports drinks continued to perform poorly with current value and volume sales seeing a decline. The main reason for this has been COVID-19 related restrictions and the reduced number of visits to gyms and sports facilities.
Sports drinks are currently only available in the off-trade in Bosnia-Herzegovina as the product area is not mature enough to justify expansion into the on-trade. The on-trade channel in Bosnia-Herzegovina is dominated by outlets which consumers visit to relax and indulge, which is not generally a compatible positioning with sports drinks.
Another reason why sports drinks, as a product area, struggles is because of the limited presence of brands. This lack of brand presence limited the growth potential of sports drinks over the review period and continued to do so in 2021.
Following the poor performance of sports drinks in response to the pandemic, both current value and volume sales are expected to see positive growth in 2022. This will be due to consumers returning to their pre pandemic gym routines and feeling more at ease to use gym facilities.
In wake of the rising health and wellness trend, innovations over the forecast period are expected to cater to this as to keep up with the growing health-conscious consumer base. As a result, products with lower sugar and calorie contents are expected to be launched over the forecast period, alongside products with 0% sugar.
In the case of sports drinks, the role of the expanding e-commerce channel is twofold. On the one hand, the sales channel itself is a means through which more customer traffic and thus sales can be generated.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!