After a difficult 2020 due to the closure of gyms and sports venues, sports drinks is starting its recovery in 2021, with stronger demand noted in the second half of the year in line with the reopening of gyms, sports clubs and fitness centres in France. On 10 May, sports venues and swimming pools reopened for teenagers and children, whilst adults had to wait until 9 June 2021.
2021 is predicted to see a more dynamic performance by energy drinks, given French consumers’ appetite for energy-boosting drinks and the low penetration of the product within local households. The category has been receiving a great deal of attention, with this likely to heighten following the 2021 entry of PepsiCo and its brand RockStar.
Leading sports drinks brands such as Isostar, Powerade and Gatorade are set to record much improved performances compared to the declines of 2020 due to the reopening of gyms and sports venues from May 2021 onwards. As the economic situation slowly improves in 2021, French consumers appear to be less price sensitive and careful with their expenditure than in 2020, which had led to an increasing preference for private label lines over brands.
Being active is proven to help boost one’s immune system and help limit the risks of falling ill. Therefore, sports, leisure and fitness clubs are likely to see greater participation over the forecast period, as consumers have become increasingly sensitive and aware of the importance of being healthy as a result of the pandemic.
The natural and reduced sugar trends have been gaining momentum in soft drinks over the review period in France, which could also pose a challenge to the future of traditional sports drinks due to widespread concerns over the artificial ingredients that some of these products contain. At the same time, this also represents opportunities for brands, with an increasing number of players making efforts to launch more natural ingredients, organic alternatives and reduce sugar content options to expand the category.
As the natural trend is set to expand, an increasing number of brands will likely incorporate clean labels as part of their product development over the forecast period. This would include organic labels, free from animal products, and clean ingredients lists.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!