The outlook for sports drinks is positive, with demand continuing to rise among the area’s niche consumer base. In general, only people practising sport tend to purchase sports drinks.
Sports drinks is reaping the benefits of growing interest in sport among French consumers. However, while the steady rise in the number of people practising sport is boosting demand for sports drinks just now, this small area could rapidly become overcrowded in the case of a slowdown.
The general health and wellness trend is having a favourable impact within sports drinks, albeit only indirectly. More people are participating in sport, as highlighted by strong sales growth in sports goods stores.
Sales leader Isostar is a Swiss brand from Nutrition & Santé that is extremely well-positioned in France. The brand offers a wide range of expertise and products, with drinks forming just one element.
The main contenders with Nutrition & Santé are global soft drinks giants Coca-Cola and PepsiCo. While sports drinks account for an insignificant share of their sales, these companies are showing genuine willingness to diversify their product ranges.
Private label lines such as Decathlon’s Aptonia also reap the benefits of specialisation, offering an alternative to consumers practising sports. Like Isostar, this range also tends to target beginners and occasional runners and offers an increasingly comprehensive range of drinks, bars, tablets, powders, gels and recuperation products.
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Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in France with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Soft Drinks market research database.