Sports drinks is still a relatively small category in France with many players focusing on larger and more profitable areas of their portfolio such as energy drinks, RTD tea, juice drinks or even carbonates. If sport drinks is to grow then it will require more effort and investment in terms of logistics and merchandising as these products are largely sold per unit in the refrigerated cabinets of modern grocery retailers and vending machines in train stations, airports, forecourt retailers and gyms.
Concerns over the use of artificial ingredients is a significant barrier to the deeper penetration of sports drinks in France. During the review period, consumer trade associations such as 60 Millions de Consommateurs as well as nutritionists questioned the validity and safety of such products.
Sales of sport drinks could develop and thrive through e-commerce over the forecast period. This distribution channel offers consumers a wider choice of specialist products, including smaller brands that may not gain access to mainstream retailers compared to well-known names such as Isostar and Powerade.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.See All of Our Definitions
This report originates from Passport, our Sports Drinks research and analysis database.
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