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Country Report

Sports Drinks in

Sports Drinks in Croatia

Jan 2021

US$990

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Executive Summary

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2020 IMPACT

Limits on sports activities eliminate many consumption opportunities in 2020

Out of all soft drinks, sports drinks was among the most negatively affected by COVID-19 in Croatia. Sports drinks felt the effects of COVID-19 early on in 2020, when in late March the country introduced lockdown measures, including the mandated closure of gyms and fitness centres.

Economic slowdown further limits the sales of sports drinks

Apart from restricted access to sports activities, sports drinks was further negatively affected by the economic downturn experienced in Croatia in 2020. Generally, sports drinks are considered expensive and therefore only cater to a limited number of consumers.

Promotional activities limited in 2020 due to cancellation of sporting events

Due to restrictions implemented to curb the spread of COVID-19, numerous open sports events experienced cancellations in 2020. During the first lockdown in late March, all sports competitions were suspended.

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Sport Drinks Market Sample Report Sport Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Drinks in Croatia?
What are the major brands in Croatia?
What are key new sports drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports drinks in Croatia?
What time of day are sports drinks most commonly consumed?
What trends motivate people to drink sports drinks in Croatia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Sports Drinks in Croatia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Limits on sports activities eliminate many consumption opportunities in 2020

Economic slowdown further limits the sales of sports drinks

Promotional activities limited in 2020 due to cancellation of sporting events

RECOVERY AND OPPORTUNITIES

Gradual recovery set to begin in 2021 if gyms are allowed to not only reopen but stay open

Economic recovery will be essential in supporting the demand for sports drinks in the forecast period

Intensifying health and wellness trends set to support growth

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Soft Drinks in Croatia - Industry Overview

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY DATA

Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 49 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 50 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025

CATEGORY DATA

Table 65 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 66 Off-trade Sales of Juice by Category: Value 2015-2020
Table 67 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 68 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 69 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 70 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 71 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 72 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 73 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 74 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 75 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 76 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 77 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 78 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 79 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 80 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 81 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 82 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 83 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 84 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 85 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 86 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 87 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 88 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 89 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 90 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 91 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 92 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 93 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2019
Table 94 Off-trade Sales of Sports Drinks: % Value Growth 2017-2019
Table 95 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 96 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 97 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 98 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 99 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 100 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 101 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 102 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

CATEGORY DATA

Table 103 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 104 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 105 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 106 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 107 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 108 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 109 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 110 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 111 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 112 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 113 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 114 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

CATEGORY DATA

Table 115 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 116 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 117 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 118 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 119 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 120 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 121 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 122 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 123 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 124 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 125 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 126 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 127 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 128 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 129 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 130 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 131 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 132 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 133 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 134 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 135 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 136 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 137 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 138 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 139 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 140 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 141 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 142 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 143 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 144 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 145 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 146 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 147 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 148 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 149 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 150 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 151 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 152 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 153 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 154 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 155 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 156 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 157 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 158 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 159 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 160 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 161 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 162 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 163 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 164 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 165 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 166 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

Soft Drinks in Croatia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

Table 167 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 168 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 169 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 170 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 171 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 172 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 173 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 174 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 175 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 176 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 177 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 178 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 179 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 180 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 181 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 182 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 183 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 184 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 185 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 186 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 187 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 188 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 189 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 190 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 191 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 192 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 193 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 194 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 195 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 196 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Sports Drinks in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Limits on sports activities eliminate many consumption opportunities in 2020

Economic slowdown further limits the sales of sports drinks

Promotional activities limited in 2020 due to cancellation of sporting events

Samples

Overview

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Table of Contents

Sports Drinks in Croatia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Limits on sports activities eliminate many consumption opportunities in 2020

Economic slowdown further limits the sales of sports drinks

Promotional activities limited in 2020 due to cancellation of sporting events

RECOVERY AND OPPORTUNITIES

Gradual recovery set to begin in 2021 if gyms are allowed to not only reopen but stay open

Economic recovery will be essential in supporting the demand for sports drinks in the forecast period

Intensifying health and wellness trends set to support growth

CATEGORY DATA

Soft Drinks in Croatia - Industry Overview

MARKET DATA

SOURCES

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

Soft Drinks in Croatia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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