With the increasing awareness around healthier lifestyles, more and more people are getting involved in sports, aiming to boost their fitness levels and overall wellbeing through regular exercise. The increase in sporting activity is expected to lead to a positive increase in growth for sports drinks over the forecast period – with consumers reaching for sports drinks after their workouts or sporting activities, for a quick, convenient way to get rehydrated.
Manufacturers of sports drinks in Croatia are usually large producers of bottled water, juice and carbonates, with sports drinks being a much smaller part of their product portfolios. As the product area is still only at the nascent stage, it is unlikely that these players will focus on new launches across the forecast period, as a consumer base is still being developed.
During the pandemic, many Croatians began purchasing food and beverages online. As a result, people are more acquainted with e-commerce and there is more trust in online payment methods and people also enjoy the convenience home delivery offers.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius.
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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