Sports drinks are an upcoming concept in India, and awareness about the product is gradually rising. It contains vital minerals and vitamins that are essential for the human body, which is a key reason behind the growing popularity of sports drinks – as healthy living is a key trend amongst consumers.
Sports drinks are typically used for hydration purposes and rejuvenation of electrolytes. Both sports drinks and hydration drinks are relatively new concepts in India.
Sports drinks manufacturers have focussed on developing channels and increasing visibility of products. The products are now widely available in suburban areas of metro cities and tier II cities.
PepsiCo India Holdings maintained its dominance in sports drinks in 2016, primarily due to the company’s flagship brand Gatorade, which has become synonymous with sports drinks in India due to its first mover advantage. Gatorade registered the strongest growth amongst all sports drinks brands in India during 2018 and its strong performance was driven by increased awareness of these products amongst the middle-class consumer base – as rising annual disposable income had a positive influence on demand for consumer goods that were previously affordable only for affluent consumers.
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Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in India with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Soft Drinks market research database.