Executive Summary

Apr 2019
PROSPECTS
Rising awareness and availability to spur demand for sports drinks in India

Sports drinks are an upcoming concept in India, and awareness about the product is gradually rising. It contains vital minerals and vitamins that are essential for the human body, which is a key reason behind the growing popularity of sports drinks – as healthy living is a key trend amongst consumers.

Consumers need to be educated to differentiate between sports drinks and hydration beverages

Sports drinks are typically used for hydration purposes and rejuvenation of electrolytes. Both sports drinks and hydration drinks are relatively new concepts in India.

Availability increases in small and independent grocers

Sports drinks manufacturers have focussed on developing channels and increasing visibility of products. The products are now widely available in suburban areas of metro cities and tier II cities.

COMPETITIVE LANDSCAPE
Sports drinks landscape is highly consolidated, with PepsiCo in the lead

PepsiCo India Holdings maintained its dominance in sports drinks in 2016, primarily due to the company’s flagship brand Gatorade, which has become synonymous with sports drinks in India due to its first mover advantage. Gatorade registered the strongest growth amongst all sports drinks brands in India during 2018 and its strong performance was driven by increased awareness of these products amongst the middle-class consumer base – as rising annual disposable income had a positive influence on demand for consumer goods that were previously affordable only for affluent consumers.

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Sports Drinks in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sports Drinks in India?
  • What are the major brands in India?
  • What are key new sports drinks launches and what impact impact did they have on #category#?
  • Who are the key consumers of sports drinks in India?
  • What time of day are sports drinks most commonly consumed?
  • What trends motivate people to drink sports drinks in India?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Sports Drinks in India - Category analysis

HEADLINES

PROSPECTS

Rising awareness and availability to spur demand for sports drinks in India
Consumers need to be educated to differentiate between sports drinks and hydration beverages
Availability increases in small and independent grocers

COMPETITIVE LANDSCAPE

Sports drinks landscape is highly consolidated, with PepsiCo in the lead

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 2 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

Soft Drinks in India - Industry Overview

EXECUTIVE SUMMARY

Soft drink manufacturers recover, to report growth in volume
Products with cleaner and natural ingredients and increased demand for hydration drive growth
Growth of start-ups and regional companies driven by product innovation and new business model
New products focussed on pushing carbonates and health-based products
Soft drinks industry to report steady growth

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 26 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 27 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023

APPENDIX

Fountain sales in India
Trends

SOURCES

Summary 1 Research Sources