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Learn moreMar 2019
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During the period 2017-2018, there were an increasing number of people in Vietnam who were becoming more aware of health and wellness. For example, Vietnamese consumers were starting to adopt a regime of doing exercise more regularly.
Towards the end of review period, key players in sports drink such as Suntory PepsiCo Vietnam Beverage Co Ltd were trying to boost consumer awareness of sports drinks by taking advantage of the rising popularity of the health and wellness trend. Key players cooperated with gyms to advertise their sports drinks brands as well as to enhance consumers’ knowledge of the benefits of sports drinks.
In 2018, Suntory PepsiCo Vietnam Beverage Co Ltd continued to lead sports drink with its 7-Up Revive brand thanks to dynamic marketing activities and a wide distribution network across Vietnam. Consumers can buy the company’s products in most channels, including supermarkets, hypermarkets, restaurants, convenience stores and independent small retailers.
In 2018, international players continued to dominate sports drinks due to strong financial budgets, wide distribution networks and dynamic marketing activity. The most popular brands in value terms in sports drinks are 7-Up Revive and Pocari Sweat.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports Drinks in Vietnam market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.