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Country Report

Sports Drinks in

Sports Drinks in Vietnam

21 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sports drinks records outstanding growth in 2017

Sports drinks is still a fairly new category in Vietnam, with a small size relative to other soft drinks. However, its total volume growth rate was the strongest in the market in 2017.

Competition from other soft drinks is a posing challenge

Despite its strong growth, sports drinks still faces competition from other soft drinks, such as RTD tea, juice and bottled water. Some people still do not find the taste of sports drinks enjoyable, and thus switch to RTD tea or juice.

Forecast period trends

The volume growth of sports drinks is expected to slow, but remain higher than most other types of soft drinks. The rising number of people regularly engaging in sport and exercise will be a contributory factor.

COMPETITIVE LANDSCAPE

PepsiCo dominates sports drinks with 7-Up Revive

Accounting for nearly two thirds of off-trade value sales in 2017, Suntory PepsiCo Vietnam Beverage Co dominates sports drinks. In December 2017, the company launched new Salt Lemon flavour.

International players dominate sports drinks

The few local players in sports drinks, including Tan Hiep Phat Group and A&B Foods & Beverage Co, lost share towards the end of the review period. Their lack of marketing activities makes it challenging for local players to maintain their shares against the strong competition from international players.

Forecast period trends

Over the forecast period, PepsiCo is expected to see challenges due to the increasing competition. As the category is highly lucrative, other players also actively engage in marketing activities to raise awareness of their brands.

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Sport Drinks Market Sample Report Sport Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Drinks in Vietnam?
What are the major brands in Vietnam?
What are key new sports drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports drinks in Vietnam?
What time of day are sports drinks most commonly consumed?
What trends motivate people to drink sports drinks in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Sports Drinks in Vietnam - Category analysis

HEADLINES

PROSPECTS

Sports drinks records outstanding growth in 2017

Competition from other soft drinks is a posing challenge

Forecast period trends

COMPETITIVE LANDSCAPE

PepsiCo dominates sports drinks with 7-Up Revive

International players dominate sports drinks

Forecast period trends

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Soft Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Soft drinks continues to record healthy growth

Rising health awareness affects consumers’ choice of soft drinks

Suntory PepsiCo maintains its leadership

Notable new products bring better health benefits

Strong forecast for soft drinks

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Sports Drinks in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sports drinks records outstanding growth in 2017

Competition from other soft drinks is a posing challenge

Forecast period trends

COMPETITIVE LANDSCAPE

PepsiCo dominates sports drinks with 7-Up Revive

International players dominate sports drinks

Forecast period trends

Samples

Overview

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Table of Contents

Sports Drinks in Vietnam - Category analysis

HEADLINES

PROSPECTS

Sports drinks records outstanding growth in 2017

Competition from other soft drinks is a posing challenge

Forecast period trends

COMPETITIVE LANDSCAPE

PepsiCo dominates sports drinks with 7-Up Revive

International players dominate sports drinks

Forecast period trends

CATEGORY DATA

Soft Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Soft drinks continues to record healthy growth

Rising health awareness affects consumers’ choice of soft drinks

Suntory PepsiCo maintains its leadership

Notable new products bring better health benefits

Strong forecast for soft drinks

MARKET DATA

APPENDIX

Fountain sales in Vietnam

SOURCES

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