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Country Report

Sports Drinks in

Sports Drinks in Vietnam

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Healthy positioning benefits sports drinks as the COVID-19 pandemic takes hold

Demand for sports drinks came under pressure during 2020 as the category recorded very negative on-trade value growth and off-trade volume growth slowed down from what was seen in previous years of the review period. The most obvious influence on this was the COVID-19 pandemic, which led to the government of Vietnam imposing a nationwide quarantine lockdown between 28 March and 22 April.

The increasing interest in taking exercise supports demand for sports drinks

Another factor supporting off-trade sales of sports drinks during 2020 was that the Vietnamese government actively encouraged its citizens to engage in physical exercise. The rationale behind this was that healthier citizens are more likely to be able to fight off the COVID-19 virus more quickly and more effectively than people who are unfit or otherwise in poor general health.

International players remain dominant in sports drinks

International players such as PepsiCo Inc and Otsuka Holdings continue to dominate sales of sports drinks in Vietnam. The main reason for the very strong positions of these multinational leaders is the vast budgets they have for marketing sports drinks and promoting their products as beneficial for the exercise routines of consumers.

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Samples

Sport Drinks Market Sample Report Sport Drinks Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Drinks industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Drinks in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sports Drinks in Vietnam?
What are the major brands in Vietnam?
What are key new sports drinks launches and what impact impact did they have on #category#?
Who are the key consumers of sports drinks in Vietnam?
What time of day are sports drinks most commonly consumed?
What trends motivate people to drink sports drinks in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Sports Drinks in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Healthy positioning benefits sports drinks as the COVID-19 pandemic takes hold

The increasing interest in taking exercise supports demand for sports drinks

International players remain dominant in sports drinks

RECOVERY AND OPPORTUNITIES

The recovery of sports drinks is expected to be swift and robust

The rise of fitness culture set to be a major spur on sales growth in sports drinks

A 2-speed category to emerge, with local players targeting less affluent consumers

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Soft Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Sports Drinks in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Healthy positioning benefits sports drinks as the COVID-19 pandemic takes hold

The increasing interest in taking exercise supports demand for sports drinks

International players remain dominant in sports drinks

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sports Drinks in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Healthy positioning benefits sports drinks as the COVID-19 pandemic takes hold

The increasing interest in taking exercise supports demand for sports drinks

International players remain dominant in sports drinks

RECOVERY AND OPPORTUNITIES

The recovery of sports drinks is expected to be swift and robust

The rise of fitness culture set to be a major spur on sales growth in sports drinks

A 2-speed category to emerge, with local players targeting less affluent consumers

CATEGORY DATA

Soft Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Vietnam

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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